Customer Retention

How Retailers Can Use Sentiment Analysis to Tap Into Consumer Demand
April 28, 2017 at 7:00 am

Big-name retailers have had a rough year. While the economy continues to make gains, the stock market reaching record highs and jobs reports putting smiles across economistsโ€™ faces, retailers such as Macyโ€™s have failed to exploit the improving economic landscape. In fact, according to WWD, Macyโ€™s, Sears Holdings Corp., The Limited, American Apparel, BCBG Maxโ€ฆ

3 Ways to Delight Customers (Without Lowering Prices)
April 26, 2017 at 10:00 am

The digital marketplace has made it increasingly easy for customers to find the lowest possible price. When price is the only difference between two products, the decision is simple. However, that's rarely the case. With lower prices often come more aggravating experiences. As many bargain hunters quickly find, you get what you pay for. Customersโ€ฆ

A Strategy for Generating Customer Loyalty
April 25, 2017 at 10:00 am

They say loyalty is hard to come by, and this seems more true than ever in todayโ€™s retail environment. Customer retention and repeat purchasing continues to be a challenge as consumers have more avenues on their path to purchase. However, let it be known that loyalty isn't impossible to achieve. In the current retail system,โ€ฆ

Credit Insurance Isnโ€™t Just for Customers
April 19, 2017 at 9:39 am

There are many reasons for consumers to consider acquiring insurance when financing major purchases. For example, credit insurance can help ease payments on lines of store credit, installment loans and other short-term advances. At the same time, retailers and financial institutions benefit greatly by offering credit insurance options to customers. One big reason? It canโ€ฆ

Narvar Post-Purchase Benchmark 2017
March 27, 2017 at 6:03 pm

There are many reasons for consumers to consider acquiring insurance when financing major purchases. For example, credit insurance can help ease payments on lines of store credit, installment loans and other short-term advances. At the same time, retailers and financial institutions benefit greatly by offering credit insurance options to customers. One big reason? It can [โ€ฆ]

Fostering Customer Loyalty in an Omnichannel World
March 22, 2017 at 1:14 pm

Building customer loyalty is becoming more and more difficult in todayโ€™s omnichannel retail environment. Your competition is always just a simple search, click or tap away. Itโ€™s much more cost effective to retain existing customers rather than acquire new ones. So how can retailers gain customer loyalty? In the webinar โ€œCustomer Loyalty: The Holy Grailโ€ฆ

The Great Digital Divide Between Consumers and Store Associates
March 16, 2017 at 9:50 am

In todayโ€™s hypercompetitive retail environment, thereโ€™s mounting pressure for retailers to leverage their brick-and-mortar presence as a competitive advantage. This reality arguably makes the store associate the most important asset retailers have. Associates can provide the personal service that differentiates their shopping experience from their competitors, including online pure-play retailers. In fact, store associates thatโ€ฆ

3 Key Marketing Steps Retailers Canโ€™t Ignore in 2017
March 6, 2017 at 9:33 am

Keeping up with innovation has retailers investing phenomenal amounts of time on โ€œwhatโ€™s nextโ€ since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet andโ€ฆ

Going Rogue: Rethinking the Amazon Effect
March 3, 2017 at 10:00 am

Itโ€™s no secret that Amazon.com is disruption with a capital D โ€” and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect itโ€™s having on brands. Companies across the spectrum are finding it increasingly difficultโ€ฆ

U.S. Retailers With the Highest Customer Satisfaction Ratings May Surprise You
March 2, 2017 at 11:36 am

The American Customer Satisfaction Index (ACSI) recently released its Retail Report 2016, and there's good news for retail brands. The report shows that the overall retail sector has mounted a bit of a comeback when it comes to customer satisfaction. Retailers scored a 78.3 average on the ACSI, a 5 percent increase from 2015 andโ€ฆ