
Customer Data

If you asked passengers on a plane if they booked their tickets online, over half are likely to answer “yes.” And if you asked those who didn't complete their ticket purchase online, over 80 percent are likely to say they abandoned the purchase because they were surprised by the price — either the price changed…
J.Crew is getting personal to fix its problems. CEO Mickey Drexler sent out an email to all customers on the company's mailing list, Racked reports, with a very specific request: to email him directly. His email address, Racked notes, is msd@jcrew.com. Drexler reportedly revealed this information because he wants to hear customers' thoughts on how the retailer's…
This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.
If you're tired of how much longer checkout at a store is taking since the rollout of new chip-enabled credit and debit cards, relief may be on the way. Visa said on Tuesday it had upgraded its software to improve the processing of chip-enabled cards and reduce checkout times. The payments company said the upgrade will…
Personalizing the shopping experience for consumers in all channels is a primary initiative for omnichannel retailers. Saks Fifth Avenue is no exception. In episode 29 of Total Retail Talks, Joe Milano, senior vice president, general manager, digital retail and e-commerce for Saks, talks about how the luxury department store chain is working to give consumers…
Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…
Two powerful forces are shaping today's retail sector. Separately, each can pose huge challenges if not harnessed correctly. However, combined they can create vast opportunities for deeper, modernized customer loyalty. The first phenomenon is data. Retailers have access to tons of detailed data about today's customers — information from websites, email lists, social media, online…
Loyalty programs have come a long way in recent decades. In their early years, they were little more than simple, dubious rewarding schemes. At worst, customers sacrificed their hard-earned dollars for a cheap glass or other trinket they neither needed nor wanted. At best, a company account paid for the trinket and the superfluous gift…
The way time-crunched, always-on consumers shop and the ways in which savvy retailers and marketers appeal to them are transforming. And there’s no better place to plug into the current state of affairs and get a taste of the future than the National Retail Federation’s Big Show. Lat month in New York, exhibitors large and…
Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…