Customer Data

Getting omnichannel “right” is not as easy as it seems. Despite making significant progress, retailers are still leaving money on the table. Here are the top five mistakes that prevent retailers from improving their long-term ROI.

Security breaches in the retail sector are becoming more common due to the large payoff to criminals in seizing credit card information. While hardly a month goes by without a media report announcing a retail breach, their average size has changed over the past few years. While 2014 was named the Year of the Retailer…

If you asked passengers on a plane if they booked their tickets online, over half are likely to answer “yes.” And if you asked those who didn't complete their ticket purchase online, over 80 percent are likely to say they abandoned the purchase because they were surprised by the price — either the price changed…

J.Crew is getting personal to fix its problems. CEO Mickey Drexler sent out an email to all customers on the company's mailing list, Racked reports, with a very specific request: to email him directly. His email address, Racked notes, is msd@jcrew.com. Drexler reportedly revealed this information because he wants to hear customers' thoughts on how the retailer's…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

If you're tired of how much longer checkout at a store is taking since the rollout of new chip-enabled credit and debit cards, relief may be on the way. Visa said on Tuesday it had upgraded its software to improve the processing of chip-enabled cards and reduce checkout times. The payments company said the upgrade will…

Personalizing the shopping experience for consumers in all channels is a primary initiative for omnichannel retailers. Saks Fifth Avenue is no exception. In episode 29 of Total Retail Talks, Joe Milano, senior vice president, general manager, digital retail and e-commerce for Saks, talks about how the luxury department store chain is working to give consumers…

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

Two powerful forces are shaping today's retail sector. Separately, each can pose huge challenges if not harnessed correctly. However, combined they can create vast opportunities for deeper, modernized customer loyalty. The first phenomenon is data. Retailers have access to tons of detailed data about today's customers — information from websites, email lists, social media, online…

Loyalty programs have come a long way in recent decades. In their early years, they were little more than simple, dubious rewarding schemes. At worst, customers sacrificed their hard-earned dollars for a cheap glass or other trinket they neither needed nor wanted. At best, a company account paid for the trinket and the superfluous gift…