Lowe's Takes a Magical Millennial Bus Tour
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On a recent afternoon about three dozen members of the upper management team from Lowe's, the big-box home improvement chain, flew from their company headquarters in the suburbs of Charlotte, N.C. to Los Angeles. They climbed aboard a pleasantly air-conditioned charter bus. They weren’t in L.A. for the typical tour-bus stops; no movie-star mansions or views of the Hollywood sign. Instead, the bus headed down a pot-holed, not-especially-picturesque street in northeast L.A. toward some of the city’s traditionally working-class neighborhoods — neighborhoods that have recently been changing very fast.