Customer Data

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.

Technology allows retailers to collect data — and lots of it. Brands like Warby Parker and Uber have turned industries on their heads by collecting and using data to make better, smarter decisions. “Best practices go out the window when you prove, with data, that they aren't the right practices for you,” explains Avery Cavanah,…

Retail is undergoing its biggest evolution to date. Consumer expectations are on the rise, and a generation of younger shoppers is changing the way brands think about engagement, loyalty and the customer experience. With so much change, it’s inevitable that there will be winners and losers when the dust settles. In fact, we’re already seeing…

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

The pace of business is accelerating. In 1860, the first westbound pony express trip left St. Joseph, Missouri for San Francisco and arrived 10 days later. Quite a feat, but this morning my email inbox filled faster than I could open messages. Or, even if the pace of business remains relatively steady, certainly the pace…

Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.

Do I create a welcome series? Further segment my email sends? Plan loyalty campaigns? Commerce marketers have lots of options to try and generate more revenue. Sometimes, the hardest part is choosing which strategies to go after. In our recent benchmark report, “We Asked, They Answered: Top Commerce Marketing Tactics Shared,” 300 of our customers…

Around the world, the view of the “typical” consumer is being turned upside down as the first wave of millennials begin to reach their peak buying power. Millennials are a significant demographic cohort in almost every global market, and in the United States they already account for an estimated $1.3 trillion in annual spending. This…

Everyone in the TV industry knows about the overnights. Such Nielsen ratings let executives know which shows are taking off and which aren’t.  Perhaps that’s why TV is such a vibrant business. Some 65 percent of new shows are canceled every season, according to one estimate. Other industries haven’t had this luxury. In particular, retailers often have…

Retail giant Amazon.com recently expanded its new Handmade marketplace, similar to Etsy, where artisans can sell handcrafted goods. Considering Amazon’s scale and widespread consumer audience, other online marketplaces have reason to be concerned. With its one-hour delivery rolling out across the U.S. and rumors of its own delivery service emerging, Amazon has perfected supply chain logistics. Unlike many companies, it…