Customer Data
The customer expectation is changing and developing lasting relationships with clients is only getting harder. Much is being written about customer loyalty, but many programs are still missing the mark. Until now, customer experience best practices have focused on product differentiation, special offers and customer service. However, most of these practices don't change or adjustโฆ
Big data-driven technology will continue to transform business processes in 2016 and beyond. For web-only and e-commerce marketing and management teams, the growing challenge is how to properly leverage all of the available data. The sheer volume of information can be overwhelming and creates a bit of a quandary where the data can improve efficiencyโฆ
With more and more brands selling their products on Amazon.com, there's increasing discussion about the pros and cons of doing so. Selling on Amazon makes sense because thatโs where consumers are. However, listing on the marketplace can decrease the number of visitors to a brand's e-commerce site, where they're better able to convert traffic to sales. Theโฆ
Some eBay users got a surprise when they discovered that PayPal was making charitable contributions โ with the usersโ money.
Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and youโve wasted your biggest asset. With the overabundance of data at retailersโ fingertips, itโs imperativeโฆ
Find out what major retailers took the pledge to close the gender wage gap; which e-tailer Bed Bath & Beyond just acquired; how Office Depot and Staples are stepping up their back-to-school fight; and how Facebook is entering the brick-and-mortar space.
Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once againโฆ
Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once again [โฆ]
Whether youโre turning 29 for the 29th time or celebrating your first official year as an โadult,โ thereโs one day of the year thatโs all about you โ your birthday. With all of the calls, texts, social media posts, gifts and cards, you canโt help but feel pretty special, and who doesnโt love that? Aโฆ