Customer Data

Retail CMOs Feel the Heat, Look to Dataย 
November 15, 2016 at 8:00 am

The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn't monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketingโ€ฆ

Fake Retail Apps Surging Before Holidays
November 8, 2016 at 10:57 am

Hundreds of fake retail and product apps have appeared in Appleโ€™s App Store in recent weeks โ€” just in time to deceive holiday shoppers. The counterfeiters have masqueraded as retail chains like Dollar Tree and Foot Locker, big department stores like Dillardโ€™s and Nordstrom, online product bazaars like Zappos.com and Polyvore, and luxury-goods makers like Jimmyโ€ฆ

How Ulta Makes Omnichannel Beautiful
September 30, 2016 at 12:07 pm

In a struggling retail industry, Ulta Beauty is a bright spot. The cosmetics and beauty products retail chain reported sales increased 21 percent last year, profits were up 24.5 percent and it opened 100 new stores. That positive momentum has continued in 2016, with sales up 23 percent year to date, net income up 29โ€ฆ

Customer Experience Platform Drives BCBG's Online Business
September 26, 2016 at 12:09 pm

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.

Pizza at Urban Outfitters? Tacos at Tommy Bahama? How Retailers Can Rethink the In-Store Experience
September 19, 2016 at 8:00 am

Traditional retailers are struggling. In the spring of 2016 alone, we saw Sports Authority declare bankruptcy, Aeropostale lose 93 percent of its share price before declaring insolvency, and sales at Kohl's drop. Even as recently as August 11, Macyโ€™s announced it will close another 100 stores. There's little doubt that competition from online retailers hasโ€ฆ

How True&Co. Leveraged Online Data to Move Offline
September 16, 2016 at 12:08 pm

Anda Pho, head of marketing at True&Co., the lingerie retailer that uses an online fit quiz to size bras for women of all shapes and sizes, explained yesterday at NEMOAโ€™s directXchange 2016 Fall Conference how the company has revolutionized the bra-buying process. Data is Everything โ€œMaking a bra is like making a car,โ€ Pho said. Thereโ€ฆ

7 Ways Retailers Can Use Mobile Messaging
September 12, 2016 at 11:32 am

The use of messaging applications has been soaring lately. Recent reports have shown that since 2015, monthly active users on messaging applications have surpassed the monthly active users on social media. The numbers have been growing ever since. It doesn't seem like mobile messaging is going anywhere. That's a good thing because it offers anโ€ฆ