Customer Data

Credit Insurance Isnโ€™t Just for Customers
April 19, 2017 at 9:39 am

There are many reasons for consumers to consider acquiring insurance when financing major purchases. For example, credit insurance can help ease payments on lines of store credit, installment loans and other short-term advances. At the same time, retailers and financial institutions benefit greatly by offering credit insurance options to customers. One big reason? It canโ€ฆ

Starting a Business as One of the First Data Scientists
April 12, 2017 at 3:26 pm

Being a data scientist for over 30 years has allowed me to experience firsthand the evolution of the career. In the โ€™80s I worked for a Chicago company called Northwest Industries, which was a leader in business intelligence. Here, I saw an opportunity. With two other colleagues, I started my own company and created aโ€ฆ

GameStop Investigating Possible Security Breach
April 10, 2017 at 12:10 pm

GameStop said last week that it's investigating a potential security breach on its website involving customer data and credit cards. The hacks reportedly took place between September 2016 and February of this year. The breach could include credit card numbers, expiration dates, names, addresses and three-digit card verification numbers. "GameStop recently received notification from aโ€ฆ

CPG Survey Reveals Trends in Customer-Centric Category Management
March 30, 2017 at 5:20 pm

A number of retailers and analysts claim that โ€œcategory management is deadโ€ because itโ€™s too product focused rather than shopper centric. However, the results of the Symphony GOLD third annual Category Management Survey suggests you donโ€™t need to kill off category management to be customer focused. Seeking to benchmark category management approaches, the survey polledโ€ฆ

Do Retailers Trust the Data That Drives Them?
March 29, 2017 at 12:23 pm

Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers donโ€™t breathe without checking the data first. But what if all of that data wasn't trusted? What if retailers didnโ€™t have the processes in placeโ€ฆ

Narvar Post-Purchase Benchmark 2017
March 27, 2017 at 6:03 pm

Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers donโ€™t breathe without checking the data first. But what if all of that data wasnโ€™t trusted? What if retailers didnโ€™t have the processes in place [โ€ฆ]

4 Keys to Rebecca Minkoff's Millennial Success
March 21, 2017 at 11:57 am

Rebecca Minkoff is a millennial-owned brand focused on attracting millennial customers. Uri Minkoff, co-founder and CEO of Rebecca Minkoff, spoke about his plans to โ€œfuture proofโ€ the company during the session โ€œFuture-proof: Building a Fashion Brand for the Millennial Consumerโ€ at Shoptalk yesterday. Minkoff gave four key ways he sees this happening within the Rebeccaโ€ฆ

How Rue La La is Improving Customer Experiences With Data
March 20, 2017 at 11:56 am

In episode 84 of Total Retail Talks, I interview Erick Roesch, director of business intelligence at Rue La La. Roesch discusses how the members-only online fashion site is using a data warehousing solution as part of its efforts to personalize the shopping experiences of its customers.

2017 Travel & Retail Trends
March 14, 2017 at 12:14 pm

In episode 84 of Total Retail Talks, I interview Erick Roesch, director of business intelligence at Rue La La. Roesch discusses how the members-only online fashion site is using a data warehousing solution as part of its efforts to personalize the shopping experiences of its customers.