Customer Data

Mistakes: Happenstance or Enemy Action?
July 31, 2017 at 9:30 am

Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes mistakes cause frustration, as work has to be redone. Other times, mistakes can be painfully embarrassing, as they may expose shortcomings or a momentary lapse in judgment. The redeeming factor about mistakes is that we generally learn from them. We learn what to avoid andโ€ฆ

Could X-Data Save Retail?
July 26, 2017 at 4:27 pm

2017 has been a rough year for traditional brick-and-mortar retailers. As many as 8,600 stores may close by the end of the year, shattering the previous record of 6,163 in 2008, according to a Credit Suisse report. This is due in large part to more than 300 retailers filing for bankruptcy halfway through 2017, aโ€ฆ

Jabra Goes Direct-to-Consumer in 50-Plus Markets
July 20, 2017 at 9:18 am

This year has been a tough one for the retail industry. Retail bankruptcies and store closings are on a record pace, and a number of companies (Wet Seal, The Limited, hhgregg) have gone out of business altogether. The role of traditional brick-and-mortar retail is changing drastically. To keep up with new digital-first consumers, brands needโ€ฆ

Analytics: Brick-and-Mortar Retailersโ€™ Bridge Into the Digital World
July 11, 2017 at 9:44 am

Itโ€™s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lionโ€™s shareโ€ฆ

Online Thrift Store thredUP Opening Brick-and-Mortar Stores
June 28, 2017 at 3:46 pm

thredUP, the online secondhand clothing store, is opening at least five brick-and-mortar stores by the end of the year, with the first one opening in San Marco, Texas earlier this week. thredUP is using existing customer data to plan where to open stores and what to stock in each of the stores. [caption id="attachment_50860" align="aligncenter"โ€ฆ

Connecting the โ€˜Big Dataโ€™ Customer Loyalty Dots
June 26, 2017 at 9:36 am

Consumer transactions and repeat purchases will always be a measure of success when evaluating performance and customer devotion in retail, but todayโ€™s brands must dig deeper to truly get to know their customers from the inside out. With a steady flow of available customer data from advanced e-commerce and social media analytics, the retail industryโ€ฆ