Customer Data

The proliferation of everything from social media apps to streaming services means one thing: data is everywhere. When used correctly, data can be extremely beneficial. Increased access to consumer insights has made it easier for marketers to analyze customer preferences and deliver engaging, hyperpersonalized digital experiences. However, this creates privacy risks for individuals and brands…

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss three ways that data privacy will impact the retail industry’s future, as published in a recent article titled “How Data Privacy Will Reshape the Future of E-Commerce” by contributing author Chemi Katz. The first thing that will be impacted is…

What if retailers could make real-time recommendations to customers based on current events happening inside and outside their online or physical storefront? Or resell returned merchandise even before it arrives back at the warehouse? In the age of “fast data,” retailers can leverage real-time data to better understand what customers want and need today, as…

Digital disruption is built into e-commerce’s business model. However, amid mounting scrutiny of big data, which has fueled the industry’s rapid growth, are the disruptors about to be disrupted themselves? With the tech industry battered by a series of privacy-related scandals — from Cambridge Analytica to the high-profile data breaches in recent months, such as…

Good brands have followers, strong brands have advocates. Those advocates are gained through a relationship built outside of the typical transaction. To get to this level of relationship, brands must create an experience their customers can only get by interacting with the brand. By understanding its customers and what brings them back, brands can expand…

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more. 

The first step to good marketing is insights, but that's proving difficult for many retailers, according to a new report from WBR and OneMarket. In a survey of 100 U.S. retail professionals, 64 percent reported that they were unable to identify the majority of their website visitors. At a time when personalization and machine learning are…

Creating personalized customer experiences is a challenge for today's retailers and brands, and that's before factoring in data privacy laws such as GDPR and CCPA. During the recent Total Retail Tech event in Philadelphia, three e-commerce and digital marketing leaders detailed how these data privacy laws have impacted their organizations’ CRM efforts, as well as the…

There's no doubt that retail is changing, but brands and retailers that meet the challenge are thriving. That’s because data personalization and a multichannel approach are creating opportunities for the smartest brands and retailers to acquire, delight and retain customers for life. That last point — “for life” — may seem dramatic. It’s not. Given…

We’ve all heard the advice: meet customers where they are. But what does that actually mean for modern marketers? Years ago, this strategy was fairly easy to execute as brands could focus on a handful of channels (e.g., billboards and direct mail) and retain loyal customers. Today, the marketing landscape is far more complex. Customers…