Customer Acquisition

Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…

The last few years have seen retail move through some dramatic and unexpected changes, and the fun is far from over. The transforming retail landscape is largely a result of disruptive and unprecedented business decisions (like Amazon acquiring Whole Foods, Walmart acquiring Jet.com), along with maturing technology (Internet of Things, artificial intelligence, etc.). The one…

The fourth quarter of 2017 may generate the biggest sales yet for e-commerce retail, at least according to a new CPC Strategy report that features the results of a survey of 1,500 U.S. consumers about their holiday shopping plans. One key statistic from the report: 88.1 percent of shoppers surveyed plan to spend about the…

Forever 21 has opened Riley Rose, a beauty boutique that's being rolled out at 13 of General Growth Properties' shopping centers across the U.S. The first Riley Rose store opened in Los Angeles earlier this week. The Riley Rose moniker was coined by Linda and Esther Chang, the daughters of Forever 21's founders. While the two have…

The holiday shopping season presents a prime opportunity for retailers to acquire new customers.

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

Retailers that want to get the inside scoop this back-to-school (BTS) season can hit the books to get extra credit with shoppers. Our survey of 1,200 parents of K-12 children shows that while total spending remains flat, there are big shifts in consumer trends. Consumers are expected to spend more than double when shopping in-store,…

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students — and retail marketers — go back to school. Any final preparation…

In episode 106 of Total Retail Talks, recorded at the Total Retail Talks Live! event in New York City, Neda Navab, head of customer experience and innovation for Enjoy, an online technology shopping service that offers free home delivery and expert setup, talks about using customer service to enhance physical retail locations.