Customer Acquisition

In episode 60 of Total Retail Talks, Christopher Wu, co-founder and CEO of Paper Culture, an online retailer that offers modern design and sustainable products, including stationery, wedding invitations and wall decor, talks about the growth of the business, and in particular how a commitment to environmentally friendly products and attracting millennials to the brand…

QVC announced Tuesday that it's launching Beauty iQ, the first live multiplatform dedicated to exclusively selling beauty products. The network will also feature beauty experts sharing advice ranging from makeup tips to skin care. QVC, which dubs itself the world's leading video and e-commerce retailer, plans to launch the network on Monday. Within a month of going…

Growth is the No. 1 priority for retail CEOs. Growth is good; profitable growth is even better. However, profitable growth is becoming harder to achieve, thanks to two powerful forces in e-commerce squeezing profit margins for brands: competitive pricing and rising customer acquisition costs. To combat shrinking margins, smart companies are moving beyond simply improving…

This webinar examines consumers’ buying behaviors across global markets to help retailers better serve their payment wants and needs.

Go to any retail marketing conference and you’ll probably hear some variation of the following two statements: "We don’t have enough data to make good marketing decisions." "We’re drowning in a sea of too much data and don’t have a way to make it actionable." Every retailer recognizes that profitable customer acquisition, retention and activation require data-driven methodologies. Yet, a recent…

James Allen is an online retailer of diamond and bridal jewelry. Like most every other retailer, capturing the wallet share of millennials is critical to the brand's future. In episode 53 of Total Retail Talks, Johanna Tzur, chief marketing officer of James Allen, details how a partnership with BuzzFeed and a mobile-first approach is paying…

Traditional retailers are struggling. In the spring of 2016 alone, we saw Sports Authority declare bankruptcy, Aeropostale lose 93 percent of its share price before declaring insolvency, and sales at Kohl's drop. Even as recently as August 11, Macy’s announced it will close another 100 stores. There's little doubt that competition from online retailers has…

Traditional retailers are struggling. In the spring of 2016 alone, we saw Sports Authority declare bankruptcy, Aeropostale lose 93 percent of its share price before declaring insolvency, and sales at Kohl’s drop. Even as recently as August 11, Macy’s announced it will close another 100 stores. There’s little doubt that competition from online retailers has […]

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.

Safe and Vault Store, a manufacturer and online retailer of safes and vaults, is using a referral marketing strategy via social channels such as Facebook, Pinterest and Twitter to help it acquire new customers. In episode 51 of Total Retail Talks, Dominic Schwebs, website administrator for Safe and Vault Store, discusses how the referral program…