Customer Acquisition

The fourth quarter of 2017 may generate the biggest sales yet for e-commerce retail, at least according to a new CPC Strategy report that features the results of a survey of 1,500 U.S. consumers about their holiday shopping plans. One key statistic from the report: 88.1 percent of shoppers surveyed plan to spend about the…

Forever 21 has opened Riley Rose, a beauty boutique that's being rolled out at 13 of General Growth Properties' shopping centers across the U.S. The first Riley Rose store opened in Los Angeles earlier this week. The Riley Rose moniker was coined by Linda and Esther Chang, the daughters of Forever 21's founders. While the two have…

The holiday shopping season presents a prime opportunity for retailers to acquire new customers.

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

Retailers that want to get the inside scoop this back-to-school (BTS) season can hit the books to get extra credit with shoppers. Our survey of 1,200 parents of K-12 children shows that while total spending remains flat, there are big shifts in consumer trends. Consumers are expected to spend more than double when shopping in-store,…

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students — and retail marketers — go back to school. Any final preparation…

In episode 106 of Total Retail Talks, recorded at the Total Retail Talks Live! event in New York City, Neda Navab, head of customer experience and innovation for Enjoy, an online technology shopping service that offers free home delivery and expert setup, talks about using customer service to enhance physical retail locations.

Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so aren’t clear. They're willing to make an exchange though…

In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source of…