Customer Acquisition

Big-name retailers have had a rough year. While the economy continues to make gains, the stock market reaching record highs and jobs reports putting smiles across economists’ faces, retailers such as Macy’s have failed to exploit the improving economic landscape. In fact, according to WWD, Macy’s, Sears Holdings Corp., The Limited, American Apparel, BCBG Max…

J.C. Penney will launch Sephora beauty shops in 70 stores as it expands 32 existing locations, bringing Sephora to 650 of its 1,000-plus stores by the end of 2017. The beauty push comes as J.C. Penney de-emphasizes apparel, a weak link for merchants these days, save for off-price chains and Amazon.com, which have been gobbling up…

They say loyalty is hard to come by, and this seems more true than ever in today’s retail environment. Customer retention and repeat purchasing continues to be a challenge as consumers have more avenues on their path to purchase. However, let it be known that loyalty isn't impossible to achieve. In the current retail system,…

Advance Auto Parts has hit the road for its fourth annual Mobile Tour. This year, there are two parts to the tour — the Restoration Tour and the VIP Tour. The tours stop at dozens of automotive and store events across the country, and kicked off at Daytona Bike Week back in March. “It’s a…

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet and…

While traditional department stores, mall-based retailers and subscription commerce businesses have had their struggles as of late, there’s one retail category that's booming (at least relatively speaking): dollar stores and off-price brands (e.g., Ross, Marshalls, T.J. Maxx). However, that category's success hasn't translated online, as the business model of paying to ship inexpensive goods across…

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult…

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult […]