Customer Acquisition

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…

Marketers are relying heavily on universal discounting, indicating that promotions play a central role in customer acquisition.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

With the right tools, training and access to information, teams will be able to better assist shoppers and exceed their expectations.

Retailers that want to survive in the future need to rethink their relationships with consumers and the experiences they provide them.

Foot Locker has announced a $100 million strategic investment in GOAT Group, which operates secondary sneaker market brands GOAT and Flight Club. It is the retailer's largest investment in its history. GOAT, the sports acronym for Greatest of All Time, was founded in 2015 by college friends Eddy Lu and Daishin Sugano. Sneaker listings on the GOAT platform…

Join to hear tips on how you can supercharge your search by understanding the four analytical pillars of an effective search solution.

By creating personal experiences and focusing on long-term loyalty, your business can appeal to both webroomers and showroomers.

The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…