Customer Acquisition

Reach MORE Customers This Holiday Season
August 13, 2018 at 2:39 pm

To make the most out of this holiday season, Alliance Dataโ€™s 2018 Holiday Retail Outlook report suggests retailers need to leverage loyalty during the holidays and beyond, understand that the customer is the only channel that matters, and must maximize mobile micro-shopping moments. The report also reveals that shoppers expect in-the-moment customer service, therefore retailers must optimize the in-store experience to take advantage of this trend.

How Tiffany's Changed its Image to Engage Millennials, Spark Customer Loyalty
August 8, 2018 at 11:34 am

Tiffanyโ€™s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffanyโ€™s has found new life that hasโ€ฆ

Shopper Data Reveal Crucial Factors in Grocery Store Choice
August 7, 2018 at 3:12 pm

A recent Minerva Insights & Solutions survey among U.S. households revealed there are several drivers impacting grocery store choice. At the core, โ€œpriceโ€ remains critical in the minds and wallets of shoppers. Retailers as such need to pursue scale to stay close on price on KVI (key value items) with the likes of Aldi and Walmart. In addition, retailers need to make sure they excel and are known for โ€œFresh Perishables,โ€ โ€œStaff Friendliness and Serviceโ€ and/or โ€œProduct availability (In-Stock).โ€

The State of Engagement: Meeting Expectations of Todayโ€™s Omnichannel Customer
July 18, 2018 at 10:12 am

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customersโ€ฆ

Amazon Cuts Whole Foodsโ€™ Prices for Prime Members
May 16, 2018 at 3:16 pm

Starting today, Amazon.com and Whole Foods are making changes to its Prime loyalty program. The much-anticipated changes offer special discounts to Amazon Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials. A report from Reuters states the new strategy will further expand on Amazonโ€™s acquisition of Whole Foods by offeringโ€ฆ

Adyen Study Reveals That Experience โ€” Not Price โ€” is the Battleground of the Future
April 26, 2018 at 10:28 am

Starting today, Amazon.com and Whole Foods are making changes to its Prime loyalty program. The much-anticipated changes offer special discounts to Amazon Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials. A report from Reuters states the new strategy will further expand on Amazonโ€™s acquisition of Whole Foods by offering [โ€ฆ]

3 Ways to Put Your Customers Front and Center
April 24, 2018 at 8:56 am

As consumers increasingly prefer to shop online, retailers can no longer compete on price and product specifications alone. After all, if shoppers just want low prices and wide product selections, they can head to Amazon.com. Where you can compete is with a customer experience that sets your business apart from competing retailers. As the Harvardโ€ฆ