Customer Acquisition

The Baking Steel Fires Up Online Marketing to Capture At-Home Cooks
May 31, 2021 at 6:58 pm

In episode 300 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andris Lagsdin, founder of The Baking Steel, a pizza stone retailer with a range of products made from ultra-conductive steel. Listen in as Lagsdin discusses why he launched the brand, his professional background, and how the COVID-19 pandemic has influenced The Baking Steel's business.โ€ฆ

Why Brand Partnerships Are Key to Retailersโ€™ Future Success
May 27, 2021 at 6:08 pm

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss an article recently published by Total Retail titled, โ€œ5 Reasons Why Brand Partnerships Are the Future of Retail,โ€ authored by DeAnn Campbell. She shares that one of the best ways for any retailer to deliver on consumersโ€™ ever-evolving needs andโ€ฆ

Post-COVID Prediction โ€ฆ The New Normal
May 26, 2021 at 2:18 pm

We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure onโ€ฆ

5 Reasons Why Brand Partnerships Are the Future of Retail
May 25, 2021 at 8:04 pm

When it comes to the way we shop, the speed of change today has surpassed the ability of most brands and retailers to keep pace. And with the coming 5G rollout, innovation and change will only continue to accelerate. After all, building an effective multichannel ecosystem that offers a wide enough range of products andโ€ฆ

How Retailers Are Adapting to Meet the Needs of Returning Customers
May 20, 2021 at 5:35 pm

The retail industry will feel the impact of the COVID-19 pandemic for months to come, but as the percentage of Americans who have received the COVID-19 vaccine increases, signs are pointing to a return to out-of-home spending. The world of traditional retail is on fire, and in order to last, brands must learn to adaptโ€ฆ

For Digital Brands Under Pressure, Partnerships Provide a New Path Forward
May 12, 2021 at 12:39 pm

Over the past year, mandatory online commerce brought an influx of revenue to many digital businesses, while also triggering an influx of new players. Everyone had to find a market online; even digital-native brands with strong market footholds had to step it up to stay relevant. Many major brands simply found their way to newโ€ฆ

Team Magnus Utilizes Amazon to Build a Global Customer Base
May 10, 2021 at 1:10 pm

In episode 297 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristine Moody, founder and managing director of Team Magnus, the leading junior sports and outdoors brand focused on pre-teens. Listen in as Moody discusses the Team Magnus brand and its products, how and why the brand sells about 97 percent of its product on Amazon.com,โ€ฆ

Understanding Pandemic-Induced Shopping Habits is Key to Driving Post-COVID Sales
April 29, 2021 at 7:14 pm

Before the COVID-19 pandemic, online shopping was already booming. Now, as vaccines become more widely available, storefront owners have a lot to consider when preparing to welcome customers back over the next few months. Especially after living under lockdown for over a year and relying on the likes of Amazon.com for everything from apparel toโ€ฆ