Customer Acquisition VS. Customer Retention: Finding the Right Balance
Sponsored by: Valassis, a Vericast Business
Speakers: Phil Rist, EVP, Strategic Initiatives, Prosper Insights & Analytics; Brian Schultz, Sr. Dir., Digital Product Management, Crate and Barrel; Michele Watkins, VP, Marketing & Digital, Christmas Tree Shops; and Mark Johnson, Senior VP, Enterprise, Valassis
The COVID-19 pandemic disrupted marketing plans for most retailers, focusing their attention on consumer safety concerns, e-commerce demands, and supply chain issues. Now that we’re all emerging into the post-pandemic era, retailers have the opportunity to re-calibrate their customer strategies, finding the right balance between acquisition and retention, while continuing to deal with the marketplace realities.
As they plan for future growth, retailers must develop strategies for not only finding new customers, but also keeping their existing customers satisfied so they remain loyal. In this live webinar, our expert speakers will discuss:
- how brands are overcoming customer acquisition and retention-related challenges in this new retail environment;
- what retailers are doing to acquire new customers post-pandemic, while keeping their existing customers satisfied;
- ways to win back lapsed customers;
- developing a CRM strategy to drive customer retention in today's hypercompetitive retail environment; and
- much more!
Sponsored by Valassis, a Vericast Business
Couldn’t make it on June 9th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.