Customer Acquisition
Many millennials are leaving crowded cities for more suburban and rural lifestyles, and the trend is great for Tractor Supply's business, CNBC reported. Tractor Supply CEO Hal Lawton told CNBC on Monday that the farming supplies retailer has been gaining market share with its core customer, but also with new millennial customers as they settleโฆ
You canโt sell jewelry on TikTok. โYep, we heard that one a lot,โ both Jonas Vogedes and Gerrit Kesten, co-founders of Evermรฉe, told THE MVEye team when we began discussing the breakout success of their tech jewelry e-commerce startup. โBut we got very positive results from the first video vignettes we posted on TikTok,โ Kestenโฆ
We've recently passed the one-year mark for the pandemic economy, with all of its volatility, uncertainty and disruptions. Among the most emphatic takeaways is that direct to consumer (D-to-C) has proven incredibly resilient through these changes. In some sense, it seems obvious in retrospect, that brands built on the potent combination of direct distribution, onlineโฆ
COVID-19 has changed the way retailers do business now and into the future. Todayโs consumer essentially has three core demands: make my life easier, make my life better, and make my life more fulfilling. Retailers are responding to these consumer requirements with more urgency in the wake of COVID-19. The pandemic-induced shift to much higherโฆ
After the onset of COVID-19, the world was abuzz with how the retail industry would fare. There were early signs that online shopping was surging, but nobody expected e-commerce penetration to grow by 27 percent in only eight weeks. Looking back at an unprecedented year for online retail sales, there are other trends that weโฆ
With the COVID-19 pandemic further shifting consumer retail buying habits online, it's more important than ever for companies to utilize tools that help them thrive in an increasingly competitive landscape. According to a recent McKinsey & Company report, โthe shift to online retail is real, and much of it will stick.โ However, only 60 percentโฆ
Weโve entered the next stage of combating COVID-19 as vaccinations roll out across the country. While this may be the next step towards getting the pandemic under control, consumers remain wary. In fact, vaccine or not, most Americans said they would hardly change their current shopping behaviors โ an important finding for retailers currently planningโฆ
Peloton and Adidas announced yesterday that theyโre working together to create a new line of athletic apparel and lifestyle gear that come in inclusive sizes and unisex styles. The merchandise โ which includes shorts, hoodies, tees, crewnecks, sports bras and jogger pants โ sells for $30 to $85. Sizes go up to 2X, and unisexโฆ
The last year proved to be the most difficult retailers have ever faced. At a time when shoppers needed to stock up, retailers were forced to place limits on select items. As lines and basket sizes increased, retailers had to pull back on the number of people allowed inside stores. It was an ongoing situationโฆ
In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, itโs no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,โฆ