Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.
Good brands have personality, and frankly, The Kansas City Steak Company lacked one. That was the harsh assessment from John McKinven, president of The K.C. Steak Co.’s direct-to-consumer business, during a keynote presentation at the NEMOA directXchange Fall Conference in Schaumburg, Ill. last week. The purveyor of high-quality meats was suffering from a lack of…
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
PATIENT: “Doc, we've recently experienced a sales drop and I don't understand why. What's the best way to track down why it happened and how to fix it?” CATALOG DOCTOR: “You're doing right to quickly dig into causes behind the sales drop. The quicker you know why, the faster you can fix things. Here's a…
Making the leap from being an English language-only online business to selling in multiple languages can be daunting, but it’s by far the fastest and most cost-effective way to massively expand your customer base. If you have the infrastructure to sell directly to consumers in China or Spanish-speaking countries, why not do it? All you…
Explore why product content is key to your e-commerce strategy; how it leads to better supplier-retailer relationships; and more!
This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.
Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.
Can’t wait to promote a brand-new product in your online store and watch the sales come rolling in? Have you included a quality image, the name of the product and maybe a few specs about it? Will that be enough to get your product found on the web when consumers do an online search? Most likely not.