Copywriting

Sizzle AND Steak
September 22, 2015 at 10:52 am

Good brands have personality, and frankly, The Kansas City Steak Company lacked one. That was the harsh assessment from John McKinven, president of The K.C. Steak Co.’s direct-to-consumer business, during a keynote presentation at the NEMOA directXchange Fall Conference in Schaumburg, Ill. last week. The purveyor of high-quality meats was suffering from a lack of…

Sales Down? Looking for Causes? Here's a Checklist
August 21, 2015 at 12:34 pm

PATIENT: “Doc, we've recently experienced a sales drop and I don't understand why. What's the best way to track down why it happened and how to fix it?” CATALOG DOCTOR: “You're doing right to quickly dig into causes behind the sales drop. The quicker you know why, the faster you can fix things. Here's a…

How Online Retailers Can Take Advantage of Translation Technologies
July 28, 2015 at 1:19 pm

Making the leap from being an English language-only online business to selling in multiple languages can be daunting, but it’s by far the fastest and most cost-effective way to massively expand your customer base. If you have the infrastructure to sell directly to consumers in China or Spanish-speaking countries, why not do it? All you…

Selling in 75 Words or Less
December 22, 2011

Can’t wait to promote a brand-new product in your online store and watch the sales come rolling in? Have you included a quality image, the name of the product and maybe a few specs about it? Will that be enough to get your product found on the web when consumers do an online search? Most likely not.