Catalog Circulation

NBC's 'Outsourced' Inspires Two-Page Spread in Johnson Smith Catalog
February 11, 2011

NBC Universal Television Consumer Products Group and The Johnson Smith Company has announced that the February issue of Johnson Smith’s “Things You Never Knew Existed” catalog will feature a two-page spread comprised of hilarious items that are inspired by the popular NBC show, “Outsourced.”

Aeropostale Should Focus on Growing its Internet and Catalog Channel
February 9, 2011

Aeropostale's comparable store sales for January have been better than most peers in the teen segment, though room certainly exists for improvement. The company's comparable store sales for the month increased by a modest 1 percent while net sales for the month increased by 7 percent, largely driven by growth in its internet and catalog orders.

J.C. Penney to Stop Sending Catalogs
January 24, 2011

J.C. Penney announced a series of actions designed to build on its accomplishments and focus on its highest potential growth opportunities. They include the wind down of its catalog and outlet operations, closing certain underperforming store locations, and streamlining its call center operations.

USPS Files for Below Average Catalog Postage Increases
January 14, 2011

The USPS filed for an inflation-based rate increase that, if approved by the Postal Regulatory Commission, will take effect on April 17. The overall increase reflects the current 1.741 percent CPI cap. As they did in last year’s rejected exigency rate case filing, catalogs fared better than most.

A Look Inside FAO Schwarz's Catalog of Dreams
December 20, 2010

As a child the holidays started at our house — at least in my imagination — not in December but in November. That's when the FAO Schwarz toy catalog arrived. It's hard now, in this age when everything, at least virtually everything related to commerce and consumption, is only a click or two away to conceive of a time when one's dreams were funneled through the United States Postal Service.

J.C. Penney to Stop Mailing Catalogs
September 28, 2010

After discontinuing its Big Book catalogs last year, J.C. Penney has decided to exit the rest of its traditional catalog business as e-commerce sales overshadow its direct mail channel. The retailer confirmed that it's notified suppliers that it will stop publishing its remaining dozen specialty catalogs next year.

The 2011 Postal Rate Increase: An Internet Marketer's Midwinter Night's Dream
September 27, 2010

As an online marketer, I want to thank Mr. Postmaster General and the honorable members of the Postal Regulatory Commission. I cannot wait until you raise postage rates come January. Now some people may not agree with me, but I applaud your efforts to consistently raise postage rates. 

BrylaneHome Launches Plus Size Living Catalog
September 23, 2010

BrylaneHome, a home and lifestyles brand in the portfolio of Redcats’ division, announced today the launch of its first-ever Plus Size Living catalog. The catalog, scheduled to be in-home the week of September 20th, will feature affordably-priced, innovative products exclusively designed to add comfort and convenience to the overall lifestyle of the plus-size customer.