Branding

NYDJ, a women’s fashion brand, uses a direct mail piece to promote a perfect fit, and much more.

In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary,…

In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe’s company), discusses the company’s recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary, […]

It seems that Wal-Mart is making a run at a new e-commerce retailer every week. Inside of a year’s time, it scooped up Jet.com, followed by acquisitions of Shoes.com (renamed ShoeBuy.com), MooseJaw, and ModCloth. And today it was announced that Wal-Mart purchased Bonobos, the men’s online clothing retailer, for $310 million. All of these brands…

An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.

Good retailers are all about nurturing. If you’re doing it right, you’re perpetually taking care of the customers you have — even as you look to the future to attract and nurture the next generation of consumers. However, for many long-established physical retailers, built for an era that no longer exists, it can feel challenging to…

Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.

Managers of retail loyalty programs have a new metric to remember. It's the number five. The 500Friends Q1 2017 global survey of loyalty program members and loyalty program managers examined the state of loyalty in the retail and consumer packaged goods (CPG) sectors — revealing a number of surprising findings. Most consumers in North America,…

In today's retail environment, building a sustainable and successful brand is more challenging than ever. Retailers are under pressure to create a consistent brand message across all channels they interact with consumers in — stores, online, social media, etc. In addition, today's customer is demanding a simpler and more personalized shopping experience. At times, it…

Total Retail is excited to present its seventh annual ranking of the 100 fastest-growing publicly traded retailers. This year’s list, as in years past, is based on companies’ year-over-year net sales growth, comparing the 2016 fiscal year to the 2015 fiscal year.