Branding
August 7, 2017 at 11:22 am
August 2, 2017 at 12:04 pm
J.C. Penney has announced a new partnership with "Project Runway" that lands the department store retailer as a fixture on the design-competition reality show. J.C. Penney will be the exclusive retailer for “Project Runway” for seasons 16 and 17, as well as “Project Runway All Stars” for season seven. The retailer will sponsor a design challenge…
July 31, 2017 at 1:51 pm
In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source of…
July 26, 2017 at 8:00 am
NYDJ, a women’s fashion brand, uses a direct mail piece to promote a perfect fit, and much more.
July 20, 2017 at 5:27 pm
In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary,…
June 27, 2017 at 12:58 pm
In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe’s company), discusses the company’s recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary, […]
June 16, 2017 at 8:44 am
It seems that Wal-Mart is making a run at a new e-commerce retailer every week. Inside of a year’s time, it scooped up Jet.com, followed by acquisitions of Shoes.com (renamed ShoeBuy.com), MooseJaw, and ModCloth. And today it was announced that Wal-Mart purchased Bonobos, the men’s online clothing retailer, for $310 million. All of these brands…
June 1, 2017 at 8:00 am
An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.
May 31, 2017 at 9:52 am
Good retailers are all about nurturing. If you’re doing it right, you’re perpetually taking care of the customers you have — even as you look to the future to attract and nurture the next generation of consumers. However, for many long-established physical retailers, built for an era that no longer exists, it can feel challenging to…
May 30, 2017 at 8:00 am
Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.
