B-to-B
August 10, 2015 at 4:19 pm
Office supplies retailer Staples announced last month that it relaunched its two digital properties — Staples.com and StaplesAdvantage.com (B-to-B site). The newly redesigned sites promise that product searches will be streamlined from any computer or mobile device, making it even easier to find the products and services that consumers and businesses are looking for. In…
May 5, 2015
Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.
February 1, 2014
An everything guide on how to be a successful omnichannel retailer in 2014
February 1, 2014
Sometimes an odd suggestion can really turn a company around. Here are three nontraditional recommendations that have significantly improved sales for B-to-B direct marketers:
June 1, 2012
As the price of postage continues to rise, it's time for B-to-B marketers to get out there and actively explore new ways to reach their customers who bypass the USPS. It's time to consider digital catalogs as part of your media mix.
May 3, 2012
Amazon.com is making a clear play into the B2B ecommerce market, particularly within the distribution sector, with the launch of AmazonSupply.com. The new site offers over 500,000 SKUs. What does this mean for your B2B ecommerce business, particularly if you are a distributor in one of the above categories? There are three main take aways from the advent of Amazon in the B2B ecommerce space.
Read on to find out more.
May 1, 2012
Grainger CEO Jim Ryan introduced a new mobile website to make online ordering from the company's catalog of 900,000 products even easier and faster. The mobile platform allows consumers to access all of the features of the website via Android, iPhone or BlackBerry mobile device.
September 23, 2011
Is a Groupon model the next big thing for B-to-B? Apparently not. Or at least not now. Chicago-based consulting firm Ajilitee used Groupon to offer $25,000 worth of consulting services at half price. It was the biggest deal Groupon had ever offered.
September 1, 2011
The U.S. Postal Service has just wrapped up a postage sale for various mail pieces that included a QR code. When the USPS made the announcement, several respected and knowledgeable B-to-B cross-channel retailers asked me what a QR code was and why is the USPS so interested in them.
April 1, 2011
Q: "I'm thinking about creating an online version of my print B-to-B catalog. Any best practices here? Also, what are typical response rates for online B-to-B catalogs? — Steve Cates, director of e-commerce, Galls
