B-to-B

This past fall, Boxed, the online-only wholesale shopping club, announced the hiring of Neel Madhvani as its new head of sales. Madhvani will be responsible for building a B-to-B sales team at a time when businesses are accounting for a growing portion of Boxed's revenues. Madhvani has experience in this area, as he joins Boxed…

Office Depot announced the launch of BizBox, its new business services platform that will provide startups and small businesses access to the core services needed to start and grow their businesses through a convenient subscription. Monthly services start at $99. BizBox will simplify business decisions and operations for SMBs, and builds upon Office Depot’s previously announced acquisition…

Artificial intelligence (AI)-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This frees sales teams to focus on the art of sales and build relationships that lead…

Most companies think of optimizing lifetime value (LTV) as a post-sale initiative, for example, focusing on activities such as expansion, retention and upselling. This may sound like a reasonable strategy, but waiting until after a prospect becomes a customer is a mistake when it comes to increasing average lifetime account value. In reality, optimizing LTV…

As Amazon.com grows its business through technology, spending on the latest and greatest tools to optimize the customer experience, from product discovery through delivery and post-purchase, other retailers have been left behind. In order to catch up to and eventually surpass Amazon, retailers are analyzing their own businesses to see where well-spent investments can help…

While Amazon.com may be a thorn in the sides of many B-to-B and B-to-C retailers, the reality is that a side effect of the growth and popularity of the online behemoth is that other retailers’ e-commerce sales are increasing as well. A rising tide lifts all boats, right? This a was a key finding from…

It's no secret Amazon.com has had a huge influence on the retail industry. Just today it was confirmed that its acquisition of Whole Foods would move forward, further expanding not only its online presence, but offline footprint as well. Over the past few weeks, we've been diving into Total Retail’s survey and report, The Amazon Effect:…

Amazon.com has had a major influence on the retail industry and how brands have had to react to the online leader, from the cost and speed of shipping to technology spend. In Total Retail’s survey and report, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader, respondents shared…

Office workspace company HON used a direct mail brochure to provide some thought leadership to its dealers.

Office workspace company HON used a direct mail brochure to provide some thought leadership to its dealers. Mailer Name: The HON Company Date Mailed: February 2017 The HON Company is a designer and manufacturer of workstations, tables, desks, chairs and storage solutions. It sells them through dealers as well as online retailers. This B-to-B direct […]