In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…
B-to-B
Join us to learn how to steer clear of the pitfalls and avoid the top tax and duty mistakes retailers make when selling cross-border.
All too often employees work toward individual goals rather than operating with a team mentality. And while individual efforts are great, a sales team that lacks cohesiveness can have a big impact on a company’s success. So, how does one foster an environment of teamwork? These tips are a great place to get your team…
Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.
All B-to-B marketers will inevitably find themselves struggling to generate high-quality leads at some point in their career. Finding people who are interested and excited to learn more about your product or service can often feel like an uphill battle. Recently, Formstack surveyed over 200 marketers on current trends and opportunities in marketing, and we…
Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.
An executive with Amazon.com Inc's unit that sells office supplies to businesses gave testimony on Tuesday that appeared to bolster a U.S. regulator's wariness over a potential merger of Staples Inc and Office Depot Inc. The U.S. Federal Trade Commission filed a lawsuit last year to block the proposed $6.3 billion acquisition of Office Depot by…
The sales world has evolved tremendously over the years, but it’s still hard for many retailers to make a connection when training the newest generation of salespeople. And sure, while millennials’ door-to-door experience may be limited to trick-or-treating, that doesn’t mean they aren’t capable of becoming great sales pros who can really benefit your business.…
Consumer expectations have never been higher. They want simple shopping experiences on their mobile devices, online and in person — whatever is most convenient at any point in time. Most of all, consumers want to be able to purchase the exact item they’re looking for, and they want it delivered fast. In the last decade,…
Staples and Office Depot announced an agreement Tuesday to sell more than $550 million in large corporate contract business and related assets to office supply wholesaler Essendant. Deerfield, Ill.-based Essendant will pay Staples about $22.5 million, the companies said. More than 25 percent of the revenue acquired by Essendant will be from Fortune 100 companies…