Augmented Reality
The most massive and unexpected retail success story of the summer so far wasn't really even about retail. It was about catching, training and battling virtual monsters. The Pokรฉmon Go augmented reality (AR) app was released in North America on July 6. It was downloaded approximately 7.5 million times in the first week and wasโฆ
Ever since early July, itโs hard to go anywhere without seeing someone staring down at their phone, aimlessly wandering around and twirling in circles every few feet. The cause: Pokรฉmon Go. Pokรฉmon Go is an augmented reality (AR) game from Japanโs Nintendo Co., where players hunt virtual characters in a real-time, real-world environment โ asโฆ
Pokรฉmon Go. Itโs so big right now it has its own meme catalog (itโs about 50 percent NSFW, so Iโll eschew the direct link, but please feel free to do some searches on your own), itโs sparked tens of thousands of social interactions and even if you donโt love it and spend time joking aboutโฆ
The uses of artificial intelligence (AI) that get the most press are usually the big, splashy ones. Whether it's IBM's Watson beating Ken Jennings at Jeopardy, DeepMind besting Lee Sedol at Go, the massive influx of news about self-driving cars, the growing personal marketplace, or Elon Musk's increasingly public trepidation, these kinds of AI storiesโฆ
Whatโs making sales soar 100 percent for one retailer? Pokemon Go, of course. Sales at some GameStop locations doubled last weekend because of the augmented reality mobile game. GameStop designated 462 stores as โgyms or PokeStopsโ โ i.e., places predetermined by Google Maps data that players visit to help up their game. Pokemon enthusiasts are flockingโฆ
Everyone seems to be in one of two camps. This isnโt a Trump vs. Hillary thing, or even an Android or iOS thing. It's Pokรฉmon Go or Pokรฉmon No. Even those not necessarily opposed to it, but not playing (like me), are certainly wondering what made Pokรฉmon Go a global sensation in seemingly less thanโฆ
Pokรฉmon Go, the free iOS and Android app that employs augmented reality and GPS technology to allow smartphone users to seek and collect Pokรฉmon characters around real-world locations, is taking over malls and retail stores. The app, which exploded in popularity over the weekend, is driving users to stores where many Pokรฉmon Gyms and PokรฉStops โโฆ
Loweโs is stepping into the augmented reality (AR) game. With the help of Google, the home improvement retailer plans to release Loweโs Vision, an app for Googleโs 3-D smartphone platform Tango. The app will allow users to visualize how new furniture and appliances will look in their homes. Users will even be able to take measurementsโฆ
You hear it time and time again โ the customer is the center of the universe for retailers. Brands are constantly trying to stand out from the competition to attract new customers and keep their current ones happy. In FitForCommerce's report โCommerce Disrupted,โ disruptors and innovators for areas such as websites, digital signage and personalization areโฆ
With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other early adopters of cutting-edge tech. Now, retailers are jumping for a piece of VRโs promise to immerse its users in virtual 3-D video. (The industry even has a new term forโฆ