Augmented Reality

The Future of Artificial Intelligence in Retail
July 29, 2016 at 9:29 am

The uses of artificial intelligence (AI) that get the most press are usually the big, splashy ones. Whether it's IBM's Watson beating Ken Jennings at Jeopardy, DeepMind besting Lee Sedol at Go, the massive influx of news about self-driving cars, the growing personal marketplace, or Elon Musk's increasingly public trepidation, these kinds of AI stories…

GameStop Sales Double From Pokemon Go
July 21, 2016 at 11:42 am

What’s making sales soar 100 percent for one retailer? Pokemon Go, of course. Sales at some GameStop locations doubled last weekend because of the augmented reality mobile game. GameStop designated 462 stores as “gyms or PokeStops” — i.e., places predetermined by Google Maps data that players visit to help up their game. Pokemon enthusiasts are flocking…

Coming Out With Pokémon Go … and Retail’s Big Moment to Come
July 19, 2016 at 11:55 am

Everyone seems to be in one of two camps. This isn’t a Trump vs. Hillary thing, or even an Android or iOS thing. It's Pokémon Go or Pokémon No. Even those not necessarily opposed to it, but not playing (like me), are certainly wondering what made Pokémon Go a global sensation in seemingly less than…

Pokémon Go Becoming a Boon for Malls, Stores
July 12, 2016 at 1:18 pm

Pokémon Go, the free iOS and Android app that employs augmented reality and GPS technology to allow smartphone users to seek and collect Pokémon characters around real-world locations, is taking over malls and retail stores. The app, which exploded in popularity over the weekend, is driving users to stores where many Pokémon Gyms and PokéStops —…

Lowe's Uses AR to Help Shoppers Envision Purchases
July 8, 2016 at 11:07 am

Lowe’s is stepping into the augmented reality (AR) game. With the help of Google, the home improvement retailer plans to release Lowe’s Vision, an app for Google’s 3-D smartphone platform Tango. The app will allow users to visualize how new furniture and appliances will look in their homes. Users will even be able to take measurements…

4 Disruptive Ideas Changing Retail
June 2, 2016 at 1:57 pm

You hear it time and time again — the customer is the center of the universe for retailers. Brands are constantly trying to stand out from the competition to attract new customers and keep their current ones happy. In FitForCommerce's report “Commerce Disrupted,” disruptors and innovators for areas such as websites, digital signage and personalization are…

Tommy Hilfiger Introduces Virtual Reality Headsets for Shoppers
October 22, 2015 at 11:25 am

With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other early adopters of cutting-edge tech. Now, retailers are jumping for a piece of VR’s promise to immerse its users in virtual 3-D video. (The industry even has a new term for…

Vogue Ads Skip a Step, Linking Readers to Target
August 10, 2015 at 3:12 pm

Iconic images from the pages of Vogue are getting a makeover, courtesy of Target. In an ad campaign running in the September issue of Vogue, the discount department store has reimagined classic images from the fashion magazine, dating to the early 1900s. In this topsy-turvy world, carpets and curtains sold at Target replace high-fashion dresses, a chunky…

Rakuten Buys Virtual Fitting Room Startup Fits.Me in Fashion Commerce Play
July 13, 2015 at 2:18 pm

Rakuten, Japan’s answer to Amazon.com with e-commerce operations and investments that stretch from digital media and e-commerce marketplaces through to social media and transport apps, is making another acquisition to expand its holdings, this time in the area of fashion. The company has acquired Fits.me, a startup that develops “virtual fitting rooms” — two-way technology…

Hammacher Schlemmer Unveils First ‘Augmented Reality’ Catalog
December 3, 2014

Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the "first augmented reality catalog." To access the catalog, users download the free Hammacher Schlemmer app for iPad, and then scan specially marked catalog pages to overlay a three-dimensional image of a product that literally jumps off the page. Users can zoom in and out, spin the item 360 degrees, play videos, and easily access helpful information such as user manuals and customer reviews with just a touch. Items can even be purchased directly from the app.