What’s making sales soar 100 percent for one retailer? Pokemon Go, of course. Sales at some GameStop locations doubled last weekend because of the augmented reality mobile game. GameStop designated 462 stores as “gyms or PokeStops” — i.e., places predetermined by Google Maps data that players visit to help up their game. Pokemon enthusiasts are flocking to these locations to play and are even buying merchandise while they visit.
Total Retail’s Take: Unfortunately, the popularity of Pokemon Go means no more stops will be added to the map. However, retailers can still get in on the action. The game’s developer is planning to allow companies to sponsor locations within the game. It’s a really good idea for retailers to jump on this opportunity. Pokemon Go sees more daily users than Twitter and players spend more time in the game than Facebook. What does this mean for you? The chance to attract more customers (and maybe even new ones) to your stores.