Augmented Reality

Virtual Try-On Tool Helps Discount Glasses Reduce Returns
December 4, 2020 at 3:08 pm

Discount Glasses is an online eyewear retailer that prides itself on the ability to provide affordable prices, unbeatable customer service, and top-quality eyewear. The company's prices allow products to be accessible to a wide audience while also giving customers a way to express their style with a large variety of trendy glasses. Challenge As an…

David's Bridal Uses 3D and AR Technology to Bring Virtual Bridal Gowns to Shoppers
November 30, 2020 at 5:20 pm

In episode 275 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lizzy Ellingson, chief digital experience officer at David's Bridal, the largest American bridal store chain. Listen in as Ellingson discusses David's Bridal's use of 3D and augmented reality (AR) technology to let shoppers try on virtual bridal gowns; why it was important to provide customers a seamless,…

Callaway Golf Uses Augmented Reality to Showcase In-Store Products
August 31, 2020 at 2:55 pm

In episode 262 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Pete Avery, director of retail marketing at Callaway Golf, a leading seller of golf products, including clubs and equipment. Listen in as Avery discusses why Callaway decided to invest in augmented reality (AR) technology, how the company is using AR to improve the in-store shopping experience, and how it's allowing customers to see Callaway's golf clubs from the inside out.

5 Ways AR Can Change Brick-and-Mortar Retail
June 10, 2020 at 4:57 pm

Thanks to the many tech innovations that retailers have integrated into their e-commerce offerings, consumers have become accustomed to a personalized shopping experience. Retailers have struggled to provide this same level of personalization and data insights in their brick-and-mortar stores. Some of the most compelling tools used in physical stores today leverage artificial intelligence (AI)…

One-Click Wonder: Shoppable Content in the Age of Self-Isolation and Beyond
April 9, 2020 at 1:09 pm

The world is adjusting to life in self-isolation, with many people working from home and stores shutting their doors. Brick-and-mortar stores are no longer an option for many retailers, with over 15,000 shops in the U.S. are estimated to close this year due to COVID-19. As the commerce industry acclimates to this new normal, those…

Looking Forward to the Future of E-Commerce
March 2, 2020 at 3:20 pm

It’s always risky to try to predict the future of any industry because no one wants to look foolish when their predictions turn out to be wrong. However, it’s also important to look ahead to see where our industries are headed so we don’t fall behind. The world of e-commerce is rapidly changing as consumer…

Partner Voices: Product Photos Are Dead, Long Live 3D
November 4, 2019 at 9:47 am

The writing has been on the wall for a long time. Product photos are eating up an inordinate amount of marketing budget, and that’s when the shoot goes right. When a shoot goes wrong, the costs go up. A change? Up. Variations? Up. Prototypes? Up. Factor in shipping costs for big-ticket items like motorcycles and furniture,…

Conversational Commerce: Closing the Loop on Creating the In-Store Experience Online
August 8, 2019 at 12:05 pm

Conversational commerce is the latest trend taking the retail industry by storm. By leveraging human brand specialists, artificial intelligence (AI) chatbots and augmented reality (AR), conversational commerce delivers a more simplified and personalized shopping experience for consumers on participating retailers’ online stores and social media platforms. This model provides consumers with a seamless, on-demand shopping interface…

Don’t Forget the Power of Direct Mail
June 14, 2019 at 10:25 am

With the prominence of the internet and social media in our daily lives, many companies think direct mail’s importance has dwindled over the years. However, an increasing number of marketers are actually adding mail back into their marketing toolbox once again. According to the Data & Marketing Association, customer response rates have increased year-over-year by…

Breathe New Life Into Shopping Experiences With Interactive Visual Content Tools
June 11, 2019 at 11:55 am

A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing — and creating — more visual content than ever. This has made image-centric social media networks among…