Augmented Reality

Partner Voices: Product Photos Are Dead, Long Live 3D
November 4, 2019 at 9:47 am

The writing has been on the wall for a long time. Product photos are eating up an inordinate amount of marketing budget, and that’s when the shoot goes right. When a shoot goes wrong, the costs go up. A change? Up. Variations? Up. Prototypes? Up. Factor in shipping costs for big-ticket items like motorcycles and furniture,…

Conversational Commerce: Closing the Loop on Creating the In-Store Experience Online
August 8, 2019 at 12:05 pm

Conversational commerce is the latest trend taking the retail industry by storm. By leveraging human brand specialists, artificial intelligence (AI) chatbots and augmented reality (AR), conversational commerce delivers a more simplified and personalized shopping experience for consumers on participating retailers’ online stores and social media platforms. This model provides consumers with a seamless, on-demand shopping interface…

Don’t Forget the Power of Direct Mail
June 14, 2019 at 10:25 am

With the prominence of the internet and social media in our daily lives, many companies think direct mail’s importance has dwindled over the years. However, an increasing number of marketers are actually adding mail back into their marketing toolbox once again. According to the Data & Marketing Association, customer response rates have increased year-over-year by…

Breathe New Life Into Shopping Experiences With Interactive Visual Content Tools
June 11, 2019 at 11:55 am

A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing — and creating — more visual content than ever. This has made image-centric social media networks among…

Report: Walmart Appoints New Store No. 8 Head
June 5, 2019 at 2:15 pm

Walmart has hired Scott Eckert to run its investment arm and startup incubator, Store No. 8, according to an internal memo from Marc Lore, the retailer's head of e-commerce on Monday, and obtained by Reuters. Eckert is a former executive of Bain Capital Ventures, where he evaluated potential new investments and advised CEOs about existing…

How Retailers Can Use Augmented Reality to Improve the Customer Experience
May 28, 2019 at 9:23 am

Ever sit in a department store, try some shoes on and wonder how they might look with an outfit? Or see some chairs and wonder if they go with your dining room set? Does that microwave fit well in your kitchen? Does that piece of jewelry actually fit? Well, all these things have happened to…

Why Retailers Should Have a Road Map for Their Virtualization Strategies
April 16, 2019 at 12:49 pm

Augmented reality (AR) and virtual reality (VR) have become common terms among retail giants such as Amazon.com, Wayfair, Ikea and more as they discuss their futures. However, the question remains: Have consumers bought into this future-of-retail vision, which relies on a mix of virtual realities woven into shopping experiences? The answer might surprise you. A…

Best Practices for Leveraging Augmented Reality in E-Commerce
April 12, 2019 at 10:30 am

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve their customer experience and convert more browsers into buyers. One trend picking up momentum is…

AR Helps Tenth Street Hats Boost Engagement, Conversions
March 26, 2019 at 10:56 am

Tenth Street Hats, a Los Angeles-based online retailer of designer hats, was challenged like many online apparel and accessories brands to simulate the in-store experiences shoppers can get from touching and trying on products in real life, and seeing how they look on their bodies before making a purchase. To help address this challenge, Tenth…