Augmented Reality

How AR and 3D Modeling Are Reshaping Supply Chain Dynamics
June 4, 2024 at 6:25 pm

In an age when technology is continuously redefining the landscape of commerce, augmented reality (AR) and 3D modeling have emerged as pivotal tools, transforming not only the customer experience but also the intricate workings of supply chains. These technologies, once confined to the realm of sci-fi movies, are now actively streamlining supply chains and significantly…

Retailers: Double Down on Tech to Drive Growth
April 2, 2024 at 9:04 am

U.S. consumers have proven themselves a resilient bunch. In the face of persistently high interest rates and continued inflationary stress, they’ve maintained spending. But as a retailer, you cannot afford to take this for granted. In fact, we’re starting to see the first signs that the American consumer might be about to buckle under the…

The Retail Tech Revolution is Here: Are You Prepared?
March 20, 2024 at 9:34 am

It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies in artificial intelligence (AI), machine learning (ML), augmented reality (AR),…

How AR Technology Helps Brands Enhance Customer Experiences and Increase Sales
March 4, 2024 at 10:22 am

Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys. How AR…

2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry
February 12, 2024 at 2:25 pm

Our rapidly digitalizing and globalizing world hasn't been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of…

Why Virtual Retail Stores Will Be the Biggest Trend of 2024
January 8, 2024 at 12:42 pm

As we step into 2024, the retail landscape is undergoing a transformative shift, with virtual retail stores emerging as the next big online trend. This shift isn't just a fleeting fad but a response to changing consumer behaviors and technological advancements. As 3D for the web becomes more mainstream, traditional e-commerce websites are becoming flat…

Bridging the Gap Between Online Perception and Offline Reality for Retail Success
December 5, 2023 at 2:42 pm

The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it's crucial for retailers to address this issue to improve customer satisfaction…

Tech Tools That Can Create More Interactive and Informative In-Store Navigation
September 6, 2023 at 7:21 pm

If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the array of products offered. Shopping is meant to be a comfortable and…

How Physical Retailers Can Stay Ahead of the AI Curve
August 3, 2023 at 3:09 pm

Any retail expert worth their salt knows that personalization is the one true key to profitability. This is only becoming more important as the market grows saturated and customer expectations keep getting more demanding. But how will artificial intelligence technology change the ever-evolving retail landscape? Personalization is all about providing engaging customer experiences, which is…

Ralph Lauren is Outfitting Digital Characters and Changing its Logo in Fortnite
November 2, 2022 at 4:12 pm

Apparel brand Ralph Lauren and digital game world Fortnite are collaborating to create a digital and physical fashion collection that will live in the online game platform owned by Epic Games and be available for purchase in the real world. The digital collection includes outfits containing "sport graphics and bold designs" with "eye-catching color palettes,"…