Augmented Reality

The Code of Marketing Success
May 20, 2021 at 5:57 pm

More than a decade ago, Forbes proclaimed "The QR Code is dead. Long live the QR Code!" which feels even more relevant today, if you can believe it. Over the years, marketers have had an on-again, off-again love affair with these two-dimensional codes. What was once seen as a way to connect the digital and…

Retail Reset: Using 3D Technologies to Reduce Returns and Grow Online Sales
May 19, 2021 at 2:34 pm

The pandemic was a reset for e-commerce as consumers turned to online shopping in droves, including demographics that were previously reluctant to buy online. However, online sales growth came with a steep drawback. U.S. customers spent a staggering $565 billion online in 2020, but approximately $102 billion of the merchandise was returned. Online returns more…

Incorporating the Usage of 3D Artificial Intelligence With AR and VR Technology
April 6, 2021 at 6:30 pm

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies and resources for manufacturing, healthcare, construction, and many other vertical market applications. These companies have been working tirelessly to create changes that will make a significant impact on our world.…

What Kind of Automation Technologies Are Being Implemented in 2021?
February 9, 2021 at 2:28 pm

Enterprises in virtually every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness these virtual technologies through automation so that they can vastly improve the customer experience whereby digital processes are accessible through optimized services. Leading technologies…

Retailers Must Innovate to Thrive in the New Normal
February 6, 2021 at 7:21 pm

As customer expectations continue to shift in an increasingly digital world, shoppers have come to want products in the fastest and simplest way possible — even in the middle of a devastating pandemic. To say the retail landscape in 2020 was difficult would be an understatement. Brick-and-mortar stores were hit by a rapid downturn in…

Virtual Try-On Tool Helps Discount Glasses Reduce Returns
December 4, 2020 at 3:08 pm

Discount Glasses is an online eyewear retailer that prides itself on the ability to provide affordable prices, unbeatable customer service, and top-quality eyewear. The company's prices allow products to be accessible to a wide audience while also giving customers a way to express their style with a large variety of trendy glasses. Challenge As an…

David's Bridal Uses 3D and AR Technology to Bring Virtual Bridal Gowns to Shoppers
November 30, 2020 at 5:20 pm

In episode 275 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lizzy Ellingson, chief digital experience officer at David's Bridal, the largest American bridal store chain. Listen in as Ellingson discusses David's Bridal's use of 3D and augmented reality (AR) technology to let shoppers try on virtual bridal gowns; why it was important to provide customers a seamless,…

Callaway Golf Uses Augmented Reality to Showcase In-Store Products
August 31, 2020 at 2:55 pm

In episode 262 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Pete Avery, director of retail marketing at Callaway Golf, a leading seller of golf products, including clubs and equipment. Listen in as Avery discusses why Callaway decided to invest in augmented reality (AR) technology, how the company is using AR to improve the in-store shopping experience, and how it's allowing customers to see Callaway's golf clubs from the inside out.

5 Ways AR Can Change Brick-and-Mortar Retail
June 10, 2020 at 4:57 pm

Thanks to the many tech innovations that retailers have integrated into their e-commerce offerings, consumers have become accustomed to a personalized shopping experience. Retailers have struggled to provide this same level of personalization and data insights in their brick-and-mortar stores. Some of the most compelling tools used in physical stores today leverage artificial intelligence (AI)…