Augmented Reality

How to Use Predictive Selling
November 6, 2017 at 11:17 am

Artificial intelligence (AI)-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This frees sales teams to focus on the art of sales and build relationships that lead…

Smarter, Easier, Better: Key Takeaways From Shoptalk Europe
October 27, 2017 at 10:16 am

The inaugural Shoptalk Europe brought hundreds of speakers and thousands of delegates to Copenhagen to debate the future of retail. The huge diversity of ideas and discussions reflected the fundamental changes and challenges facing the industry, and how the retail experience is evolving to be smarter, easier and better. Smarter: Artificial Intelligence and the Smart Commerce Revolution…

Newest iPhone Offers Glimpse Into the Future of Retailing
October 23, 2017 at 4:19 pm

It’s been 10 years since a man in a black turtle neck, jeans and sneakers showcased what was then an odd-looking, white, mobile device — the first iPhone. Since then, the mobile landscape has changed more than consumers and retailers could have ever imagined. The question today is whether the most advanced iPhones to date,…

The 360 Consumer: How Virtual Reality is Reshaping the Retail Experience
September 20, 2017 at 10:39 am

Virtual and augmented reality (VR/AR) have come a long way in a short while. Businesses across the world are embracing the use of AR/VR technology by tailoring their products for the virtual sphere. Within the next four months, it's possible that over 8,600 brick-and-mortar stores will shut down due to the rise of e-commerce. V-commerce…

Dear Retailers: Adapt, Adopt or Die
August 22, 2017 at 8:25 am

A few months ago, Amazon.com surprised the tech and retail worlds by announcing plans to acquire Whole Foods. For those of us who have been watching Amazon’s increasing dominance, this development is nothing new. In fact, I’m surprised it didn’t happen sooner. Traditional brick-and-mortar retail outlets have long been struggling to figure out how to…

How Augmented Commerce Will Save the Brick-and-Mortar Store
August 10, 2017 at 9:30 am

So far, 2017 is setting records for retail bankruptcies. J.C. Penney, Kmart, Sears and Macy's all announced that they're closing stores this year. Based on these dire trends, it might seem like the brick-and-mortar store is an endangered species. However, that’s not actually the case. Brick-and-mortar retail still accounts for more than 90 percent of…

VR/AR Tech: A Brick-and-Mortar Lifeline
August 9, 2017 at 11:19 am

Much has been made of the increasingly prominent role of e-commerce within retail — and rightfully so. A number of big-name retailers have dedicated both time and money attempting to challenge Amazon.com's market dominance. When it comes to keeping their brick-and-mortar locations around despite a flurry of e-commerce growth, retailers need to get creative. Virtual…

Pottery Barn Debuts Augmented Reality Shopping App
March 24, 2017 at 9:03 am

Williams-Sonoma, Inc. this week debuted an augmented reality app for its Pottery Barn and PBteen brands that features 3-D room design and product visualization tools. In this video from Shoptalk in Las Vegas, John Strain, executive vice president and chief digital technology officer for WIlliams-Sonoma, Inc., explains the app allows customers to either add products…

TM Top 3: March 24
March 23, 2017 at 12:59 pm

Welcome to another episode of TM Top 3: your review of the top news, tips, tools and takeaways from Target Marketing content this week. In this episode, Taylor Knight reviews the McDonald's/Donald Trump Twitter drama, how brands can effectively use augmented reality, and what travel industry brands are switching their marketing strategies.

TM Top 3: March 24
March 23, 2017 at 12:59 pm

Welcome to another episode of TM Top 3: your review of the top news, tips, tools and takeaways from Target Marketing content this week. In this episode, Taylor Knight reviews the McDonald's/Donald Trump Twitter drama, how brands can effectively use augmented reality, and what travel industry brands are switching their marketing strategies.