Augmented Reality

How and Why Retail Brands Should Use Augmented Reality
July 25, 2018 at 10:41 am

Many brands are beginning to understand the definition and impact of augmented reality (AR). The ability for AR to be significantly more engaging than any other technology by creating a multisensory experience can help brands develop a deeper relationship with consumers. As a result, the gaming and entertainment industries are adopting AR solutions at a…

How Virtual Reality Can Revolutionize Retail
July 11, 2018 at 10:57 am

I was asked to write about how virtual reality (VR) applies to retail about a month ago and really didn’t have much to say on the subject. Now that time has gone by, I’ve seen some exciting new things that can be used in retail. I recently connected with a company that offers credit card…

6 Essentials for Creating Retail-Focused Augmented Reality Apps
June 29, 2018 at 10:19 am

Augmented reality (AR) apps deliver rich, highly interactive, two-way experiences that visually engage customers and extend products and services to fingertip access, both inside and outside the store. Central to AR apps is the fact that they're tailor-made for mobile devices. Houzz reports that mobile users who engage AR are 11 times more likely to…

2018 E-Commerce Trends: Fact vs. Fiction
April 19, 2018 at 11:47 am

When it comes to e-commerce, growth is a trend you can’t ignore. Globally, the e-commerce industry is projected to reach $4.5 trillion by 2021, and in the U.S., online sales are increasing by about 15 percent every year. But when looking at more specific e-commerce trends, it can be difficult to discern fact from fiction.…

Retail Training in Virtual Reality: The New Secret Weapon to Scale
April 5, 2018 at 3:40 pm

On a busy retail floor during peak sales season, it’s difficult (if not impossible!) to pull a veteran employee away from critical duties in order to train a new recruit. Thankfully, human resources has a new technology at their disposal to scale trainers: virtual reality (VR). Not only is VR effective in scaling training programs,…

How Retailers Can Get ‘Experiential’ With New Technologies
March 20, 2018 at 1:00 pm

The retail industry is in the throes of a major transformation as the traditional retail model gives way to new modes of “experiential retail.” A key element of experiential retail is the innovative use of technology to provide richer shopping experiences that are more informative, frictionless, immersive and satisfying. To create richer experiences both online…

The WHO, WHY and HOW Augmented Reality Will Dominate Retail in 2018
February 11, 2018 at 9:35 pm

A profound movement is being orchestrated by the big retailers to deliver augmented reality (AR). From Apple, Google, Microsoft, Alibaba, eBay,, more and more retail giants are offering new augmented and virtual reality experiences to customers. The frontrunners are already in full swing, and it’s important to understand you don’t need to be as…

Walmart Acquires Virtual Reality Company
February 7, 2018 at 9:33 pm

Walmart has acquired virtual reality (VR) company Spatialand, which will act as the centerpiece of the retail giant's VR efforts. Spatialand makes software tools that let creators transform content into immersive VR experiences. The startup worked with Walmart’s technology incubator, Store No. 8, on a project last year, and has now been acquired by that group,…

How Experiential Retail is Disrupting an Industry
January 18, 2018 at 11:07 am

The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of “experiential retail.” The experiential retail trend is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditional department store traffic, and the proliferation of mobile devices.… Using AR to Improve Customer Experience
December 11, 2017 at 1:26 pm

In episode 122 of Total Retail Talks, Jaime Wilson, senior director of products, apps, augmented and virtual reality for, details how the online retailer of designer furniture and home goods is using augmented reality (AR) within its mobile application to improve its customers’ shopping experiences. Wilson discusses Overstock's goal for its use of AR,…