Augmented Reality

Retail Predictions for the Holiday Season and Beyond
November 11, 2021 at 11:42 am

When thinking of the 2020 holiday season, “normal” is likely the last word that comes to mind for many retailers. Instead, they might think of the last holiday season as “resilient” or “historic.” E -commerce surged then and now, and as another unique holiday season approaches, pair that uniqueness with much improved consumer optimism. Despite…

From Shopping Cart to Storeroom: Blending the Physical and Digital in Post-COVID Retail
September 8, 2021 at 12:11 pm

The coronavirus has brought forward two significant trends in retail. One is to have a more integrated approach to omnichannel retail, and the other is to re-invigorate brick-and-mortar stores. The dramatic changes in how people have shopped over the past 18 months mean that neither trend will end any time soon. Consumers have become familiar with…

AR is the Secret Sauce That Will Entice Shoppers Back to Brick-and-Mortar Grocery
August 26, 2021 at 5:52 pm

The brick-and-mortar bounce-back is upon us. After a year of pandemic-related lockdowns, store closures, and social distancing precautions, foot traffic to leading grocery stores came roaring back in the second quarter, with some even reaching pre-pandemic levels. And with more states and localities easing COVID-19 restrictions in recent weeks, signs of a “return to normalcy”…

The E-Commerce Secret Weapon: AR and VR
August 19, 2021 at 8:58 pm

When it comes to augmented reality (AR) and virtual reality (VR), consumers’ minds oftentimes go to the esoteric musing of Stephen King, sci-fi movies and even video games. However, over the past few years, these technologies have expanded beyond futuristic settings and landed a bit closer to Earth — straight into the e-commerce world. Now,…

The Code of Marketing Success
May 20, 2021 at 5:57 pm

More than a decade ago, Forbes proclaimed "The QR Code is dead. Long live the QR Code!" which feels even more relevant today, if you can believe it. Over the years, marketers have had an on-again, off-again love affair with these two-dimensional codes. What was once seen as a way to connect the digital and…

Retail Reset: Using 3D Technologies to Reduce Returns and Grow Online Sales
May 19, 2021 at 2:34 pm

The pandemic was a reset for e-commerce as consumers turned to online shopping in droves, including demographics that were previously reluctant to buy online. However, online sales growth came with a steep drawback. U.S. customers spent a staggering $565 billion online in 2020, but approximately $102 billion of the merchandise was returned. Online returns more…

Incorporating the Usage of 3D Artificial Intelligence With AR and VR Technology
April 6, 2021 at 6:30 pm

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies and resources for manufacturing, healthcare, construction, and many other vertical market applications. These companies have been working tirelessly to create changes that will make a significant impact on our world.…

What Kind of Automation Technologies Are Being Implemented in 2021?
February 9, 2021 at 2:28 pm

Enterprises in virtually every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness these virtual technologies through automation so that they can vastly improve the customer experience whereby digital processes are accessible through optimized services. Leading technologies…

Retailers Must Innovate to Thrive in the New Normal
February 6, 2021 at 7:21 pm

As customer expectations continue to shift in an increasingly digital world, shoppers have come to want products in the fastest and simplest way possible — even in the middle of a devastating pandemic. To say the retail landscape in 2020 was difficult would be an understatement. Brick-and-mortar stores were hit by a rapid downturn in…