Augmented Reality
Ever sit in a department store, try some shoes on and wonder how they might look with an outfit? Or see some chairs and wonder if they go with your dining room set? Does that microwave fit well in your kitchen? Does that piece of jewelry actually fit? Well, all these things have happened to…
Augmented reality (AR) and virtual reality (VR) have become common terms among retail giants such as Amazon.com, Wayfair, Ikea and more as they discuss their futures. However, the question remains: Have consumers bought into this future-of-retail vision, which relies on a mix of virtual realities woven into shopping experiences? The answer might surprise you. A…
Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve their customer experience and convert more browsers into buyers. One trend picking up momentum is…
Tenth Street Hats, a Los Angeles-based online retailer of designer hats, was challenged like many online apparel and accessories brands to simulate the in-store experiences shoppers can get from touching and trying on products in real life, and seeing how they look on their bodies before making a purchase. To help address this challenge, Tenth…
When AI and AR are used in tandem, their strengths multiply to provide a totally comprehensive customer experience.
Artec 3D, a world-renowned developer and manufacturer of professional 3-D scanners and software, has new research analyzing consumers’ views on the use of augmented reality (VR) and virtual reality (AR) technologies for retail applications. The survey analyzed responses from more than 1,000 U.S. consumers who have purchased an online good within the last year and are familiar with the terms “virtual reality” and “augmented reality.”
Here are four emerging FashTech trends that merchants are betting on that consumers might not yet be ready for.
From online furniture retailers to top beauty brands, augmented reality (AR) is quickly taking over the world of e-commerce.
If last year was dominated by exaggerated chatter about a "retail apocalypse," this is the year where we witness a new topic taking hold of the conversation. Augmented reality (AR), the technology that shows the real world with an overlay or enhanced view of items or images, is already transforming the way people shop. Ikea,…
If last year was dominated by exaggerated chatter about a “retail apocalypse,” this is the year where we witness a new topic taking hold of the conversation. Augmented reality (AR), the technology that shows the real world with an overlay or enhanced view of items or images, is already transforming the way people shop. Ikea, […]