Augmented Reality

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve their customer experience and convert more browsers into buyers. One trend picking up momentum is…

Tenth Street Hats, a Los Angeles-based online retailer of designer hats, was challenged like many online apparel and accessories brands to simulate the in-store experiences shoppers can get from touching and trying on products in real life, and seeing how they look on their bodies before making a purchase. To help address this challenge, Tenth…

When AI and AR are used in tandem, their strengths multiply to provide a totally comprehensive customer experience.

Artec 3D, a world-renowned developer and manufacturer of professional 3-D scanners and software, has new research analyzing consumers’ views on the use of augmented reality (VR) and virtual reality (AR) technologies for retail applications. The survey analyzed responses from more than 1,000 U.S. consumers who have purchased an online good within the last year and are familiar with the terms “virtual reality” and “augmented reality.”

Here are four emerging FashTech trends that merchants are betting on that consumers might not yet be ready for.

From online furniture retailers to top beauty brands, augmented reality (AR) is quickly taking over the world of e-commerce.

If last year was dominated by exaggerated chatter about a "retail apocalypse," this is the year where we witness a new topic taking hold of the conversation. Augmented reality (AR), the technology that shows the real world with an overlay or enhanced view of items or images, is already transforming the way people shop. Ikea,…

If last year was dominated by exaggerated chatter about a “retail apocalypse,” this is the year where we witness a new topic taking hold of the conversation. Augmented reality (AR), the technology that shows the real world with an overlay or enhanced view of items or images, is already transforming the way people shop. Ikea, […]

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

In today’s digital era, it’s no secret that retailers are looking for new solutions to revitalize processes and transform the customer experience. To stay ahead of competition, many are implementing innovative technologies to create immersive shopping journeys, support informed purchase decisions, open additional revenue streams and new marketing channels, and ensure brand loyalty. One of…