Augmented Reality

Why AR Technology Holds the Potential to Reinvigorate Retail
November 7, 2018 at 10:52 am

If last year was dominated by exaggerated chatter about a "retail apocalypse," this is the year where we witness a new topic taking hold of the conversation. Augmented reality (AR), the technology that shows the real world with an overlay or enhanced view of items or images, is already transforming the way people shop. Ikea,…

7 Ways for Retailers to Flawlessly Implement Virtual Reality
October 26, 2018 at 10:35 am

Whether it’s the way they shop, what they buy or how they pay, fashion consumers expect retail technology to be focused on enhancing their experience. Merchants looking to gain a foothold in lucrative apparel markets, secure a larger slice of the online channel, reduce churn and boost customer loyalty are increasingly turning to technology to […]

Why Neiman Marcus is Investing in AR/VR, Personalization Technology
October 18, 2018 at 1:34 pm

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

Apple’s Approach to Augmented Reality: The Future of Retail
September 16, 2018 at 9:53 pm

In today’s digital era, it’s no secret that retailers are looking for new solutions to revitalize processes and transform the customer experience. To stay ahead of competition, many are implementing innovative technologies to create immersive shopping journeys, support informed purchase decisions, open additional revenue streams and new marketing channels, and ensure brand loyalty. One of…

A Chat With Sameer Hassan, SVP, Enterprise Product Strategy and User Experience, Williams-Sonoma Inc.
July 26, 2018 at 9:55 am

Sameer Hassan is the senior vice president of enterprise product strategy and user experience at Williams-Sonoma Inc., where he heads up product management, UX and product analytics for the WSI brands. We caught up over lunch recently to learn more about WSI’s culture of innovation. Holly Vander Wall: At WSI, you’re working with cutting-edge technology such as virtual…

How and Why Retail Brands Should Use Augmented Reality
July 25, 2018 at 10:41 am

Many brands are beginning to understand the definition and impact of augmented reality (AR). The ability for AR to be significantly more engaging than any other technology by creating a multisensory experience can help brands develop a deeper relationship with consumers. As a result, the gaming and entertainment industries are adopting AR solutions at a…

How Virtual Reality Can Revolutionize Retail
July 11, 2018 at 10:57 am

I was asked to write about how virtual reality (VR) applies to retail about a month ago and really didn’t have much to say on the subject. Now that time has gone by, I’ve seen some exciting new things that can be used in retail. I recently connected with a company that offers credit card…

6 Essentials for Creating Retail-Focused Augmented Reality Apps
June 29, 2018 at 10:19 am

Augmented reality (AR) apps deliver rich, highly interactive, two-way experiences that visually engage customers and extend products and services to fingertip access, both inside and outside the store. Central to AR apps is the fact that they're tailor-made for mobile devices. Houzz reports that mobile users who engage AR are 11 times more likely to…