Augmented Reality

AR Helps Tenth Street Hats Boost Engagement, Conversions
March 26, 2019 at 10:56 am

Tenth Street Hats, a Los Angeles-based online retailer of designer hats, was challenged like many online apparel and accessories brands to simulate the in-store experiences shoppers can get from touching and trying on products in real life, and seeing how they look on their bodies before making a purchase. To help address this challenge, Tenth…

Artec 3D Survey Reveals Consumer Views on Augmented and Virtual Reality in Retail
January 2, 2019 at 4:46 pm

Artec 3D, a world-renowned developer and manufacturer of professional 3-D scanners and software, has new research analyzing consumers’ views on the use of augmented reality (VR) and virtual reality (AR) technologies for retail applications. The survey analyzed responses from more than 1,000 U.S. consumers who have purchased an online good within the last year and are familiar with the terms “virtual reality” and “augmented reality.”

Why AR Technology Holds the Potential to Reinvigorate Retail
November 7, 2018 at 10:52 am

If last year was dominated by exaggerated chatter about a "retail apocalypse," this is the year where we witness a new topic taking hold of the conversation. Augmented reality (AR), the technology that shows the real world with an overlay or enhanced view of items or images, is already transforming the way people shop. Ikea,…

7 Ways for Retailers to Flawlessly Implement Virtual Reality
October 26, 2018 at 10:35 am

Tenth Street Hats, a Los Angeles-based online retailer of designer hats, was challenged like many online apparel and accessories brands to simulate the in-store experiences shoppers can get from touching and trying on products in real life, and seeing how they look on their bodies before making a purchase. To help address this challenge, Tenth […]

Why Neiman Marcus is Investing in AR/VR, Personalization Technology
October 18, 2018 at 1:34 pm

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

Apple’s Approach to Augmented Reality: The Future of Retail
September 16, 2018 at 9:53 pm

In today’s digital era, it’s no secret that retailers are looking for new solutions to revitalize processes and transform the customer experience. To stay ahead of competition, many are implementing innovative technologies to create immersive shopping journeys, support informed purchase decisions, open additional revenue streams and new marketing channels, and ensure brand loyalty. One of…

A Chat With Sameer Hassan, SVP, Enterprise Product Strategy and User Experience, Williams-Sonoma Inc.
July 26, 2018 at 9:55 am

Sameer Hassan is the senior vice president of enterprise product strategy and user experience at Williams-Sonoma Inc., where he heads up product management, UX and product analytics for the WSI brands. We caught up over lunch recently to learn more about WSI’s culture of innovation. Holly Vander Wall: At WSI, you’re working with cutting-edge technology such as virtual…