Analytics

The retail sector has seen dramatic changes in recent years with the rise of online shopping and an isolating pandemic driving an exodus of customers from long-established shared spaces such as malls and movie theaters. Despite less-than-ideal circumstances, many of these trends have challenged traditional brick-and-mortar retailers to rethink how they do business, and some…

Faced with the highest inflation rates in more than 40 years and macroeconomic uncertainty, retailers urgently need a comprehensive and always up-to-date view of their business. To achieve this, they need in-depth, real-time insights to effectively guide and predict financial performance — and to remain competitive. For chief financial officers, one of the most powerful…

You already know that data is a gateway for retailers to improve customer experiences and increase sales. Through traditional analysis, we’ve been able to combine a customer’s purchase history with their browser behavior and email open rates to help pinpoint their current preferences and meet their precise future needs. Yet the new wave of buzzwords…

Contact center analytics are vital to improving the retail customer experience. As data flows in, customer experience leaders are flooded with information that can be hard to understand. For businesses to move forward, there are six essential contact center analytics they must efficiently collect, understand, and use to improve operations and the customer experience. 1.…

Data analytics has become an essential facet of retailer success. Proper data collection and alignment can offer retailers a number of benefits, such as making their inventory management more efficient, identifying opportunities to cut costs, and even helping them better target and engage with their customers. As tech giants such as Apple and Google announced…

Retail brands have endured a shift — across multiple popular platforms — in the past few years. First, it was Shopify 2.0, an upgrade to the existing Shopify platform. Then, the wave of going headless to maintain flexibility and scalability. Now, Google Analytics will end its current Google Analytics offering and require businesses to migrate…

Few words have been used and overused more than “data.” What emerged from a series of zeros and ones has evolved into a critical pillar of every business. Data drives all aspects of a company, from research, buying behaviors, stock/inventory levels, assortment plan, replenishment, website design, store merchandising, staffing and finance to product lifecycle and…

The digital landscape is evolving at lightning speed. Retailers are overwhelmed due to the multifaceted nature of their work that requires them to manage multiple digital channels, work with different tools, analyze data, and make faster decisions. The increasing number of Martech solutions makes it even more complex — 9,932 in 2022 compared with 7,040…

Retailers that refuse to embrace and perfect an omnichannel experience will lose customers and revenue. Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Optimizing the omnichannel customer journey has become a competitive differentiator and a necessity in the retail world…

Inflation is hitting record highs, with prices rising by over 8.5 percent compared to last year. Key sectors such as food and gas are leading the trend with double-digit price increases, but all retail categories have been impacted. In this environment, customers are often unpredictable, more sensitive and more demanding. Pleasing the customer is essential…