Analytics

As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, “How?” By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.…

The retail industry is no stranger to data. For years, retailers have made extensive use of data to help drive initiatives like identifying customers, determining how to target ads, and devising pricing strategies. However, today's breed of data analytics and management solutions — including but not limited to artificial intelligence tools and services — have…

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…

The retail industry is drowning in customer feedback. From reviews to digital surveys to in-store polls to social media posts, customer feedback is everywhere. Smart businesses know this feedback is valuable. They try to glean insights about their business based on customer feedback. The most valuable feedback is qualitative feedback, left in open text boxes…

Post-pandemic the retail industry was anticipating the new normal which never came. While retailers were establishing scalable solutions for challenges that surfaced from supply chain to shelf, artificial intelligence was becoming more accessible to consumers. Fast-forward a few years and what started as a new era quickly shifted to a mandate to do business differently…

Retailers worldwide are achieving significant growth in sales and profitability by employing omnichannel consumer engagement strategies across online, mobile and social platforms. This approach enables hyperpersonalization, accurate demand forecasting, and efficient inventory management. These benefits extend to dynamic bundling and pricing management, global supplier management, programmatic procurement, and cost-effective last mile logistics. These strategies are…

Customer motivations were long regarded as an unmeasurable mystery for retailers. However, the retail industry’s embrace of physical-digital shopping experiences has changed that, putting “shopper preferences” firmly in the camp of measurable metrics. These insights have helped retailers develop a more nuanced understanding of their shoppers’ needs and preferences in the context of the sales…

Ask any retailer and they’ll tell you it’s rough out there. Scaling profitably has become the persistent headache most brands can’t overcome. There’s not a lot of patience in the market for retailers that are losing money. Digital-native brands that went public, like Allbirds and Warby Parker, are down 70 percent to 90 percent from…

I know you’re probably wondering if this article will be a blast on artificial intelligence based on the headline. You’ve come to the wrong place if you're looking for that. As you’ve probably witnessed, it seems every organization is looking at ways to bring in ChatGPT to improve processes and content — and retailers are…

According to Gensler's 2024 Design Forecast, experiences are no longer either/or; they're AND. Blending convenience and engagement during every touchpoint is critical, which is why over 60 percent of customers switch to a different brand following a poor experience. Engaging displays and immersive audio capture shoppers' attention, with 42 percent reporting that they pay attention…