Analytics

How Brick-and-Mortar Retailers Can Thrive in the Digital Age
January 11, 2019 at 11:36 am

The continued growth and popularity of online shopping is creating new challenges for brick-and-mortar retailers. However, by making use of the right analytical tools, there's no reason why these stores should feel threatened. Physical stores continue to be a valuable channel for retailers because they offer something online retailers can't: a tactile experience. Even Amazon.com,…

Lessons to Learn From Sears’ Demise
December 18, 2018 at 4:45 pm

At its height, Sears was the Amazon.com of its day. The 125-year-old retail giant amassed a catalog audience of more than 25 percent of the U.S. population — without using the internet or modern technology. It achieved the extraordinary feat of fulfilling more than 105,000 orders a day by changing the way business was done…

Consumers Are Eager, More Digital and Willing to Spend This Black Friday
November 20, 2018 at 10:28 am

How are consumers feeling about Black Friday 2018?  According to research that Periscope By McKinsey recently conducted, more than 70 percent of consumers surveyed in the U.S., U.K., Germany and Canada plan to participate in this highly anticipated shopping event. The research explored how consumers planned to shop, what they intended to buy, how much they…

The Science of Retail: Applying Machine Learning to Drive Revenue
October 9, 2018 at 9:28 am

To effectively transform a retail enterprise from data rich to data-led, retailers must make their data actionable. They must turn a data swamp into a smoothly running data stream. This requires clear goal setting, data normalization and seamless bidirectional communications between core systems across the enterprise. Once these basic requirements are met, retailers can effectively…

What Retailers Need to Know Before Conducting Market Research
October 2, 2018 at 11:57 am

Retail, specifically e-commerce retail, has been growing for quite some time, and a lot of companies have taken advantage of this growth as they move toward more digital marketing strategies. In fact, some have chosen to forgo a brick-and-mortar store and traditional advertising completely. There’s a lot of information available on retail consumer behavior, but…

Measuring What Matters: How eBay, Verizon Determine Marketing Spend
September 17, 2018 at 1:43 pm

In a session at last week’s Shop.org conference in Las Vegas, Tony Flanery-Rye, senior director of growth analytics for eBay, and Andrea Wasserman, vice president, retail experience at Verizon, discussed how their respective companies are using analytics to help them inform marketing decisions. When asked to describe his role at eBay, Flanery-Rye said he counts…

Advanced Supply Chain Analytics: Are You Ready?
September 13, 2018 at 11:17 am

The latest Gartner Hype Cycle for Supply Chain Planning Technologies report predicts that three of the advanced analytic types — predictive, prescriptive and cognitive — are five years to 10 years from mainstream adoption. Other research, such as the Analytics Strategies Study conducted by Supply Chain Insights, shows that 4 percent of respondents have implemented…

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision
August 30, 2018 at 9:46 am

We’re saying it: personalization is queen among today’s consumers. Just look at Spotify, which algorithmically delivers a unique 30-song playlist to each of its tens of millions of users every week. Meanwhile, Google Home's Assistant and Amazon.com's Alexa use voice recognition technology to tailor their responses to each member of a household. Nowhere is this truer…