Analytics

With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…

Don’t let the hoopla fool you: brick-and-mortar retail is here to stay. This is particularly evident by the news that Amazon.com, the company that aimed to sell everything online, might build a chain of department stores. After numerous retailers announced their plans to close several physical locations, it seems the world’s largest e-commerce company will…

Despite hopes that this year’s back-to-school shopping season would mark a return to form after a year marred by COVID-19, foot traffic data at the nation’s top retailers indicate the season missed optimistic expectations. Foot traffic from July 5 to Aug. 31 shows that shopping this year aligned more closely with last year’s trends than…

The holiday shopping season is pivotal for retail revenue generation. Over November and December, National Retail Federation (NRF) studies have found that American households each spend nearly $1,000 on holiday items — ranging from gifts and decorations to traditional foods. With in-store operations mostly resumed, 2021 holiday shopping is looking more familiar to consumers. However,…

Optimize pricing, promotion and supply chain movements ... This is the wish list of any business, especially e-commerce retailers. But how can you leverage data to get there? Data analytics is a vital part of any market analysis, and new automated solutions can lift the customer service experience and internal management of your brand. Here’s…

Nowadays, the majority of businesses that operate in retail and hospitality industries rely on point-of-sale (POS) systems to streamline their back-office operations and allow a better understanding of their customers. Unfortunately, many of these businesses don’t realize the full potential of these systems due to the lack of expertise in data analytics. However, POS software development today…

If you’re at all like me, you’re eager for a return to a semblance of the "old normal." You miss sitting in your favorite coffee shop, trying the specials in your local diner, browsing the stacks at your neighborhood bookstore, or trying on clothes in the fitting room. Here’s a surprise: If you’re at all…

Despite the ongoing vaccine rollout, it's important that retailers continue to enforce COVID-19 safety measures to protect customers and employees. Fortunately, it's possible to prioritize safety while also providing shoppers with an enjoyable experience. One effective way to strike this balance is by using video content analytics software. Video surveillance cameras are commonly used in…

With margins already tightened by the financial impact of the COVID-19 pandemic, the oft-undetected but constant siphon of funds caused by fraud is devastating for retailers. A recent study revealed the cost of fraud to U.S. retailers and e-commerce companies rose 7 percent in 2020, with every $1 of fraud costing companies $3.36 in losses.…

We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure on…