Why Brand Awareness is Vital for Business Growth
January 6, 2021 at 2:44 pm

Many organizations believe they have an adequate understanding of how they're perceived in the competitive landscape because they have anecdotal evidence from talking to their customers or loosely collected data in-market. Others deprioritize brand awareness efforts because they don’t fully grasp the potential benefits. In reality, operating without understanding how the market truly perceives you across major customer touchpoints is like trying to cross an ocean without navigation tools.

How Retailers Are Achieving Real-Time Decision Making in a COVID-19 World
December 4, 2020 at 3:58 pm

The COVID-19 pandemic, and resulting store closures, drastically changed how retailers operate and interact with shoppers. Now, social distancing and phased re-openings around the globe are having continual impacts on consumer behavior. To navigate the ongoing upheaval, retailers need to supplement historical data with fresh insights, allowing them to better strategize with near real-time decision…

Forecasting Holiday Sales by Tracking Your Daily Sales Flash
December 2, 2020 at 4:38 pm

The holiday season is ramping up with a bang. And it will be a holiday season like no other. People will shop more because they're at home. People will give more gifts because they won’t be able to travel to see family and friends as the pandemic drags on without an end in sight. People…

Recapturing the E-Commerce Holiday Shopper
November 17, 2020 at 11:40 am

Despite the sweeping changes the pandemic has made to our economy, today’s e-commerce brands are well-positioned to capture — or recapture — shoppers just in time for the holiday shopping season. During the pandemic, retail giants such as and Walmart reported astounding growth in e-commerce sales as consumers used online shopping as their new…

How Retailers Can Use Data Analytics to Bounce Back Post-COVID-19
November 2, 2020 at 3:07 pm

Up until the past year or two, most efforts with artificial intelligence (AI) in retail fell under the umbrella of “optimization.” For example, on the advertising side, AI is used to optimize ad placement, content and delivery based on various AI-reviewed inputs. For the online shopping experience, AI-powered tools provide retailers with product recommendations to…

3 Essential Strategies to Address in 2021 Retail Planning
October 14, 2020 at 2:55 pm

While COVID has been an “unprecedented disruption” for business and consumers, it’s clearly been an accelerant for existing trends. For retailers, this includes “Retail Darwinism.” Retailers filing for bankruptcy is nothing new, but regardless of a vaccine or another “unprecedented” event, failure to understand the context that made COVID exacerbate retail’s challenges will only leave…

3 Ways Data Powers Intelligence-Driven CPGs
September 24, 2020 at 9:38 pm

Consumer packaged goods (CPG) companies should be eager to reclaim the customer relationship from retailers and innovate through strategies such as direct-to-consumer e-commerce, especially given heightened urgency resulting from COVID-19. Strategically collecting and understanding customer data creates value for all parties through direct feedback on consumer behavior. Consumers are better understood and served, while CPG…

Big Data and the Future of Retail
September 3, 2020 at 10:14 am

The retail experience was undergoing a transformation even before the current pandemic forced massive changes in shopping behavior. A 2019 survey revealed that 92 percent of 1,400 retail leaders identified "reinventing the customer experience" as their top business priority. However, with the new reality we’ve all been forced into, the stakes for retailers are higher…

Turning to Tech: How Data and Devices Can Help Retailers Comply With COVID-19 Safety Measures
August 11, 2020 at 3:39 pm

Amid the coronavirus pandemic, a retailer’s ability to operate safely depends on the dual effectiveness of its social distancing measures and sanitation protocols. It’s the new reality of 2020, which only intensified with the resurgence of the virus across the U.S. in July. That showcased exactly why retailers must have the right precautionary measures in…