Analytics

Maximizing the Amazon Opportunity This Holiday Season
November 13, 2015 at 10:00 am

Fundamental data such as sales and category share is the lifeblood of today’s best-performing brands in the brick-and-mortar world. Their long-term strategies and everyday execution — for example, knowing which categories and retailers they should be under- or overinvesting in — are measured and closely managed by these critical indicators. However, despite the exponential growth…

Using Social Analytics to Get Personalization Right
October 16, 2015 at 10:45 am

In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailer’s marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share these…

How Crocs Used Data to Optimize its Email Promotions
September 28, 2015 at 12:01 pm

Promotions, discounts, sales, promo codes ... no matter what you call them, promotions are considered by many retail marketers a necessary evil. They drive customer engagement and purchases, but hurt the bottom line. They get customers excited, but might hurt your brand image. Crocs, an omnichannel retailer of casual shoes for men, women and children, uses…

Calculated Loyalty: How to Leverage Data to Combat Customer Churn
September 25, 2015 at 12:29 pm

Every savvy business owner knows that keeping an existing customer is more profitable than bringing on a new one. But how many actually devise successful plans to encourage repeat business? While magazines, newspapers and streaming websites rely on subscribers to drive revenue, the importance of subscribers isn’t limited to media companies. Car-sharing companies, mobile phone…

5 Tips for Improved Pricing and Margin Optimization
July 9, 2015 at 1:59 pm

The world’s leading retailers understand the promise of big data and analytics. They know competitors are finding insights and making advances, and many have seen their own pilot projects deliver measurable gains in marketing efficiency, sales or margins. Data-driven insights can create value across a business, helping managers tailor assortments at the store level, simultaneously…

How to Use Competitive Benchmarking to Your Advantage
July 6, 2015 at 1:45 pm

Competition is one of the biggest motivators for online retailers, especially as e-commerce sales keep climbing. Regardless of whether another company offers the exact same products you do, there are hundreds of thousands of other companies competing for your target market’s attention and money as well as training your customers on what to expect. That’s…

Retail ‘Moneyball’: 3 Sales Strategies for Maximizing Revenue
July 1, 2015 at 3:11 pm

Whether you’re a store manager, regional chief or vice president, your time and resources are limited. Like many in retail, you look to the bottom of ranking lists to determine how to allocate your time and those resources. After all, poor performers obviously need a hand, right? The traditional response to the question of resource…