Affiliate Marketing

There are numerous reasons as to why affiliate monetization is an attractive marketing tool for many brands: it’s low risk, the cost is far lower than other marketing channels, and it’s driven by performance. The results of affiliate programs also prove positive, with 73 percent of merchants reporting in a recent survey from VigLink that…

The affiliate industry is nuanced. There are many players, layers and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that if a company is unaware of them, they risk damaging their…

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing…

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing […]

Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Although digital marketing costs often climb during the holiday season due to increased demand — as they did on Thanksgiving and Black Friday — affiliate commissions actually declined on Cyber…

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.

Affiliates and online sellers are the losers thanks to Louisiana's attempt to pressure Amazon.com to collect its state sales tax on purchases made by Louisiana residents. Amazon sent a letter to affiliates in the state last month explaining it was ending its advertising relationship with them. Not only will Amazon affiliates in the state lose out…

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If  you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or hot singles in your area. It was certainly no media-buying accident. In fact, the fashion brand bought prominent placement on the site from January through Valentine's…

There’s a lot of hype in the retail world around sales shifting from brick-and-mortar stores to online. However, the two don’t have to be mutually exclusive. Rather, smart retailers need to understand the relationship between those spaces and make the shopping experience as customer friendly as possible. The Rise of Showrooming Worldwide in-store and online…