Affiliate Marketing

Leading online ticket sales and distribution company Ticketmaster is turning to relevant brand partnerships as a means for driving customer engagement and transactions. Ticketmaster is working with partnerships software company Impact, and in particular its Partnership Cloud, to drive leads to its website and app. For example, Ticketmaster has partnered with Spotify to help drive…

With summer winding down, back-to-school is now in full swing. Affiliate marketing is key for retailers during back-to-school. This time of year presents a prime opportunity for brands to collaborate with publishers and highlight core product lines on the lead-up to the upcoming school year. It’s a perfect time for brands to engage with an…

At its heart, marketing of any form has always been about connecting with the customer. Once a rapport is established, companies can use that relationship and trust to steer the customer toward a sale. So after years of fine-tuning and perfecting their marketing efforts, why is it still so hard for companies to measure a…

At its heart, marketing of any form has always been about connecting with the customer. Once a rapport is established, companies can use that relationship and trust to steer the customer toward a sale. So after years of fine-tuning and perfecting their marketing efforts, why is it still so hard for companies to measure a […]

There are numerous reasons as to why affiliate monetization is an attractive marketing tool for many brands: it’s low risk, the cost is far lower than other marketing channels, and it’s driven by performance. The results of affiliate programs also prove positive, with 73 percent of merchants reporting in a recent survey from VigLink that…

The affiliate industry is nuanced. There are many players, layers and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that if a company is unaware of them, they risk damaging their…

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing…

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing […]

Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Although digital marketing costs often climb during the holiday season due to increased demand — as they did on Thanksgiving and Black Friday — affiliate commissions actually declined on Cyber…

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.