Affiliate Marketing

How Affiliate Marketing Can Future-Proof Your Retail Business
September 19, 2022 at 12:01 pm

As inflation soars and supply chains experience ongoing disruption, it's almost inevitable that retailers are increasingly scrutinizing their marketing budgets. It can be tempting for companies to shrink marketing spend when faced with economic downturn, as they focus on short-term profit and sales channels instead. But you know the old saying, “Those who don’t learn…

Don’t Lose Customers at Checkout: Strategies to Simplify the Online Purchase Process
July 14, 2022 at 12:42 pm

The online checkout process has become cumbersome, to say the least. Among other checkout elements, the number of available payment types has exponentially increased. For example, these might include credit or debit cards; PayPal; Google Pay; Apple Pay; store credit; gift card; buy now, pay later (BNPL) options; and even Bitcoin. While a large number…

Retailers That Put Privacy First Will Have a Competitive Advantage
March 28, 2022 at 8:52 pm

As we move into an ever more privacy-centric online world, respecting user data sharing permissions and privacy is more important than ever. As one of the most aggressive privacy proponents among all the big tech companies, Apple has taken matters into its own hands and put decisions in place which protect the privacy of its…

Why Tapping Into Publisher and Influencer Partnerships is Key for Retailers’ Success in 2022
February 15, 2022 at 9:18 am

The retail sector was hit especially hard by the pandemic, with restrictions minimizing in-person sales, supply chain disruptions impacting inventory, and the Great Resignation hitting the labor force. To stay competitive, retailers pivoted to alternative strategies that allowed them to continue to engage with consumers, and keep them coming back for more. An area that…

Smarter Shoppers Call for Better Deals and Authenticity for Retailers in the New Year
January 17, 2022 at 5:59 pm

Retailers are continuing to face more challenges and shifts within consumer behavior. Supply chain and logistic woes are plaguing retailer inventory, the COVID-19 pandemic is still surging across the U.S. — with the rise of new variants forcing some consumers to shop entirely online, while others are getting back their comfort with shopping in-store. As…

What Does the Rest of 2021 Have in Store for Retailers?
September 15, 2021 at 8:21 pm

Leading into the year, I shared three predictions for 2021 with retail marketers. Here’s a quick recap: Retailers will need to rethink traditional calendars. Brands will continue to offer deals for longer periods of time to improve revenue. Retailers will need to leverage affiliate marketing as the key to customer centricity. After a year as…

A Customer Acquisition Strategy for a Digital-First World
June 23, 2021 at 11:58 am

The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…

3 Predictions for Retail Marketers in 2021
January 19, 2021 at 12:10 pm

Consumer needs and behaviors are changing rapidly, challenging retail marketers to keep pace with quickly evolving habits and preferences. For example, at the beginning of the pandemic when many airlines were gearing up for the summer vacation travel boom, consumers were shifting their dollars to home goods, loungewear and bread makers, and pausing on airline…

How Tuft & Needle is Optimizing Affiliate and Influencer Marketing
October 5, 2020 at 7:33 pm

In episode 267 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Julianne Kiider, affiliate and influencer manager at Tuft & Needle, a sleep company revolutionizing the way people buy mattresses online. Listen in as Kiider discusses Tuft & Needle's history and mission, her role at the company, and how affiliate marketing fits into the brand's marketing…

COVID-19 Resources: Leadership, Data, Employment Info., and Fun Stuff
May 3, 2020 at 7:36 pm

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…