Affiliate Marketing

COVID-19 Resources: Leadership, Data, Employment Info., and Fun Stuff
May 3, 2020 at 7:36 pm

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…

The Marketing Channel Retailers Are Reopening Their Budgets For
May 1, 2020 at 4:04 pm

In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers are focusing their shopping online. In fact, among primarily store-based retailers, the number of online orders in the U.S. and Canada were up 56 percent year-over-year for the two…

How Affiliate Marketing Boosts Customer Trust and Sales for Purple
April 19, 2020 at 5:12 pm

In episode 243 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Brohamer, director of omnichannel marketing at Purple, a comfort technology company that specializes in the direct-to-consumer sales of mattresses, pillows and other bedding accessories. Listen in as Brohamer discusses the brand's history, its online and brick-and-mortar distribution channels, and why Purple decided to…

Bedding Brand Sheets & Giggles Launches Co-Op to Support COVID Relief
April 16, 2020 at 4:53 pm

Many retailers and brands are continuing to find ways to give back and provide support during the coronavirus pandemic. In this video, Editor-in-Chief Joe Keenan interviews Colin McIntosh, founder and CEO of eco-friendly eucalyptus bedding brand Sheets & Giggles, about how the company quickly donated money to emergency relief funds, as well as committed to…

How Hair Care Brand amika is Helping Salon Owners and Stylists During COVID-19
April 13, 2020 at 10:01 am

In episode 242 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chelsea Riggs, brand president at amika, a brand of hair care and styling tools. Listen in as Riggs discusses how amika's sales in beauty salons and Sephora stores have been impacted by the crisis, the growth of the brand's direct-to-consumer business, and how the…

Invest In Partnerships To Drive Growth And Competitive Advantage
August 8, 2019

Impact, the global leader in Partnership Automation, commissioned a global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals

4 Tips for Combating Link Rot in Affiliate Marketing
July 2, 2019 at 10:45 am

Link rot is a stealthy topic in affiliate marketing. It costs the industry an estimated $4.3 million in commission each month — $1.15 million on Black Friday in the U.S. alone — yet surprisingly few people discuss it. More significantly, few businesses plan out strategies to actively combat link rot, and those responsible for tracking…

Ticketmaster is Using Brand Partnerships to Drive Sales
June 24, 2019 at 12:10 pm

Leading online ticket sales and distribution company Ticketmaster is turning to relevant brand partnerships as a means for driving customer engagement and transactions. Ticketmaster is working with partnerships software company Impact, and in particular its Partnership Cloud, to drive leads to its website and app. For example, Ticketmaster has partnered with Spotify to help drive…

5 Affiliate Marketing Strategies for Back-to-School Success
August 30, 2018 at 10:05 am

With summer winding down, back-to-school is now in full swing. Affiliate marketing is key for retailers during back-to-school. This time of year presents a prime opportunity for brands to collaborate with publishers and highlight core product lines on the lead-up to the upcoming school year. It’s a perfect time for brands to engage with an…

How to Increase the Value of Your E-Commerce Relationships
August 1, 2018 at 11:32 am

At its heart, marketing of any form has always been about connecting with the customer. Once a rapport is established, companies can use that relationship and trust to steer the customer toward a sale. So after years of fine-tuning and perfecting their marketing efforts, why is it still so hard for companies to measure a…