Affiliate Marketing

Invest In Partnerships To Drive Growth And Competitive Advantage
July 3, 2019

Impact, the global leader in Partnership Automation, commissioned a global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals

4 Tips for Combating Link Rot in Affiliate Marketing
July 2, 2019 at 10:45 am

Link rot is a stealthy topic in affiliate marketing. It costs the industry an estimated $4.3 million in commission each month — $1.15 million on Black Friday in the U.S. alone — yet surprisingly few people discuss it. More significantly, few businesses plan out strategies to actively combat link rot, and those responsible for tracking…

Ticketmaster is Using Brand Partnerships to Drive Sales
June 24, 2019 at 12:10 pm

Leading online ticket sales and distribution company Ticketmaster is turning to relevant brand partnerships as a means for driving customer engagement and transactions. Ticketmaster is working with partnerships software company Impact, and in particular its Partnership Cloud, to drive leads to its website and app. For example, Ticketmaster has partnered with Spotify to help drive…

5 Affiliate Marketing Strategies for Back-to-School Success
August 30, 2018 at 10:05 am

With summer winding down, back-to-school is now in full swing. Affiliate marketing is key for retailers during back-to-school. This time of year presents a prime opportunity for brands to collaborate with publishers and highlight core product lines on the lead-up to the upcoming school year. It’s a perfect time for brands to engage with an…

How to Increase the Value of Your E-Commerce Relationships
August 1, 2018 at 11:32 am

At its heart, marketing of any form has always been about connecting with the customer. Once a rapport is established, companies can use that relationship and trust to steer the customer toward a sale. So after years of fine-tuning and perfecting their marketing efforts, why is it still so hard for companies to measure a…

Ensuring The Success Of Your Channel Incentive Program
December 20, 2017 at 3:14 pm

Enterprises and brands have traditionally focused on growth through sales and marketing optimization. While historically successful, enterprises are increasing their focus on growth through partnerships to meet and exceed future growth goals. As partnerships become increasingly crucial to revenue growth, organizations must develop an operational strategy and leverage the correct channel tools and organizational best […]

The Compelling Case for Affiliate Marketing
June 30, 2017 at 10:23 am

There are numerous reasons as to why affiliate monetization is an attractive marketing tool for many brands: it’s low risk, the cost is far lower than other marketing channels, and it’s driven by performance. The results of affiliate programs also prove positive, with 73 percent of merchants reporting in a recent survey from VigLink that…

3 Dangers of Affiliate Marketing and How to Avoid Them
June 20, 2017 at 10:21 am

The affiliate industry is nuanced. There are many players, layers and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that if a company is unaware of them, they risk damaging their…

Why Retailers Need to Transition to Performance Partnerships
June 7, 2017 at 8:15 am

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing…

Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
May 15, 2017 at 6:40 pm

Enterprises and brands have traditionally focused on growth through sales and marketing optimization. While historically successful, enterprises are increasing their focus on growth through partnerships to meet and exceed future growth goals. As partnerships become increasingly crucial to revenue growth, organizations must develop an operational strategy and leverage the correct channel tools and organizational best […]