Affiliate Marketing

Leading into the year, I shared three predictions for 2021 with retail marketers. Here’s a quick recap: Retailers will need to rethink traditional calendars. Brands will continue to offer deals for longer periods of time to improve revenue. Retailers will need to leverage affiliate marketing as the key to customer centricity. After a year as…

The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…

Consumer needs and behaviors are changing rapidly, challenging retail marketers to keep pace with quickly evolving habits and preferences. For example, at the beginning of the pandemic when many airlines were gearing up for the summer vacation travel boom, consumers were shifting their dollars to home goods, loungewear and bread makers, and pausing on airline…

In episode 267 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Julianne Kiider, affiliate and influencer manager at Tuft & Needle, a sleep company revolutionizing the way people buy mattresses online. Listen in as Kiider discusses Tuft & Needle's history and mission, her role at the company, and how affiliate marketing fits into the brand's marketing…

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…

In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers are focusing their shopping online. In fact, among primarily store-based retailers, the number of online orders in the U.S. and Canada were up 56 percent year-over-year for the two…

In episode 243 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Brohamer, director of omnichannel marketing at Purple, a comfort technology company that specializes in the direct-to-consumer sales of mattresses, pillows and other bedding accessories. Listen in as Brohamer discusses the brand's history, its online and brick-and-mortar distribution channels, and why Purple decided to…

Many retailers and brands are continuing to find ways to give back and provide support during the coronavirus pandemic. In this video, Editor-in-Chief Joe Keenan interviews Colin McIntosh, founder and CEO of eco-friendly eucalyptus bedding brand Sheets & Giggles, about how the company quickly donated money to emergency relief funds, as well as committed to…

In episode 242 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chelsea Riggs, brand president at amika, a brand of hair care and styling tools. Listen in as Riggs discusses how amika's sales in beauty salons and Sephora stores have been impacted by the crisis, the growth of the brand's direct-to-consumer business, and how the…

Link rot is a stealthy topic in affiliate marketing. It costs the industry an estimated $4.3 million in commission each month — $1.15 million on Black Friday in the U.S. alone — yet surprisingly few people discuss it. More significantly, few businesses plan out strategies to actively combat link rot, and those responsible for tracking…