Affiliate Marketing
January 16, 2013
HSN announced a complete relaunch of the company's digital channels, elevating the customer experience by making the retailer's platforms faster, more efficient and even more social. The relaunch is part of a comprehensive, multiplatform digital redesign that's been in development for more than a year. It enhances the customer experience, not just on the top 10 most trafficked e-commerce site HSN.com, but across all mobile devices, including tablets, android and Windows 8.
October 9, 2012
Urban Outfitters, a lifestyle specialty retail company, announced an exclusive distribution and marketing agreement with World Co., Ltd for its Free People brand in Japan. "We are excited to partner with World Co., Ltd to help us expand the Free People brand in Japan," said Chief Executive Officer Richard A. Hayne. "Free People designs compelling merchandise with a strong lifestyle message, and World brings deep expertise and a track record of marketing success in Japan."
June 29, 2012
Amazon.com has signed its first athlete sponsorship — with eight-time world skateboard champion Andy Macdonald — to coincide with the launch of its new online action sports store. Andy "Mac" will be featured in exclusive videos on the site, which will sell skateboards, BMX bikes, surf and stand-up paddle boards, skates, skis, and snowboards. He'll weigh in on the best products and give tips for new and experienced skateboarders.
June 1, 2012
Tiny Prints, a brand of Shutterfly that sells chic photo cards, personalized stationery, and stylish greeting cards and holiday cards, is finding great success — and new prospects — with its affiliate marketing program.
March 1, 2012
In only two years, retailers are expected to spend an estimated $4 billion on affiliate marketing, according to Forrester. Here are some trends to watch for to stay ahead of the competition as get you ready for 2014.
November 1, 2011
Q: “Hello, I’m the co-founder of a new e-cigarette company and new to affiliate marketing. I’m wondering if you could offer some advice and guidance around where to find the best affiliates to promote my product line. Currently I’m running an in-house affiliate program using HasOffers. Any insight would be appreciated. Thanks!” — Michael Hazard, co-founder and chief marketing officer, Revolution Vapor
May 24, 2011
Overstock.com today announced that it will award free Club O accounts ($20 value) preloaded with $10 in Club O Reward dollars to top customers in Connecticut, where the company canceled ad contracts because of the recently passed sales tax law.
April 19, 2011
Today’s digital marketplace is transforming the e-commerce industry by providing a one-stop destination for the creation, promotion and purchase of digital products. This online environment offers individuals and businesses alike a completely new channel to reach highly targeted audiences for their products that they may not otherwise be able to access. In a B-to-B marketplace, it's critical for product vendors to foster mutually beneficial relationships with affiliates because it enables them to access new channels, reach new audiences and increase sales.
January 25, 2011
Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
July 26, 2010
How do I convince my boss that affiliate marketing is necessary and important, providing a significant return on investment?
