Affiliate Marketing

Overstock.com today announced that it will award free Club O accounts ($20 value) preloaded with $10 in Club O Reward dollars to top customers in Connecticut, where the company canceled ad contracts because of the recently passed sales tax law.

Today’s digital marketplace is transforming the e-commerce industry by providing a one-stop destination for the creation, promotion and purchase of digital products. This online environment offers individuals and businesses alike a completely new channel to reach highly targeted audiences for their products that they may not otherwise be able to access. In a B-to-B marketplace, it's critical for product vendors to foster mutually beneficial relationships with affiliates because it enables them to access new channels, reach new audiences and increase sales.

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

How do I convince my boss that affiliate marketing is necessary and important, providing a significant return on investment?

Amazon.com Inc. pulled the plug on its marketing affiliates in Colorado after the state enacted a law that imposes new sales-tax regulations on online retailers. On Monday, Amazon sent an email to members of its associates program, who earn a fee for providing links to the online retailer on their own Web sites. In the email, Amazon informed them it was ending its business with them as of that day. "As a result of the new law," Amazon said, "we have decided to stop advertising through associates based in Colorado." The Seattle retailer added that it would continue to sell to Colorado residents and advertise through other channels.

Magazine Space Ads Grab New Names for Paul Fredrick; GreatSkin's Unique Affiliate Program Delivers Prospects; Zappos Turns to Magalogs for Leads.

This year's economic retreat actually stands to help Gaiam, a product and information services company with a heavy emphasis on sustainability, position itself for greater growth in the near future.

New York law defines the term “resident” very broadly when it comes to affiliates. A “resident” includes not only companies incorporated in New York, but also any company “maintaining a place of business in the state” or “doing business in the state.” The new legislation also provides that contracting with an affiliate network provider for a link on a New York Web site will be treated the same as a direct agreement with the New York Web site owner. Remember, the burden of proof will be on the direct marketer to rebut the “presumption” created by the new law. The retailer must show there’s

Let’s be frank. It’s been a while since anything interesting has turned up in the realm of online affiliate marketing. Yet that could change. And soon. We need to know how and when to exploit the next performance-based marketing opportunity. Rest assured, there are exciting new opportunities for catalogers big and small in affiliate marketing — but serious challenges also lie ahead. From managing the intersection of search and affiliate programs to diversifying the mix of distribution points, the key question multichannel merchants should ask is: How can affiliates be encouraged to send us more incremental sales or new customers? Affiliates: Friends

During a Direct Marketing Association seminar last week, marketers alike tried to wrap their arms around just what New York state’s new Internet tax law means for their businesses. Jerry Cerasale, the seminar’s host and senior vice president of government affairs for the DMA, and the organization’s tax counsel, George Isaacson, provided the 85 members in attendance with answers on what this development means for their industry. Here’s a sampling of some of the tips, thoughts and observations gleaned from the event: * “This is very aggressive, nexus-expanding legislation,” Isaacson said, referring to the law which requires out-of-state online retailers to collect sales (or