Kristina Stidham
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the world's largest destinations for the home. They delve into Wayfair's multifaceted growth strategy, including the opening of physical retail stores in Chicago and Atlanta (with more locations to come), as well…
Joe Keenan interviews experts from OLLY and Contentsquare on the rise of AI-driven search.
American Exchange Group, whose brand portfolio includes Aerosoles, has agreed to buy direct-to-consumer footwear brand Allbirds for about $39 million, reports Yahoo Finance. The transaction is expected to close in the second quarter of 2026. Allbirds once reached a peak valuation of $4.2 billion, filed an IPO in 2021, and had planned to open hundreds…
Target will launch Target Circle Deal Days, a three-day promotional event scheduled for March 25-27, as the retailer looks to stimulate spring spending while strengthening engagement with its loyalty ecosystem, reports Yahoo Finance. The sale will feature discounts up to 50 percent off thousands of items across categories including apparel, home, beauty and more across…
Athletic apparel maker Fabletics is launching its first denim collection, the company announced Tuesday, signaling the once white hot athleisure category is starting to slow down, reports CNBC. The collection, launching online and in select stores on Thursday, will include 11 styles across three levels of stretch and seven washes across both women’s and men’s.…
Target on Tuesday posted another quarter of falling revenue and decreased customer traffic at its stores, though its shares rose as the retailer’s earnings beat estimates and it said it's poised to end its sales slump, reports CNBC. The big-box retailer, which is in the middle of a turnaround effort, said sales and traffic trends…
Bath & Body Works launched an authorized storefront on Amazon.com in its latest effort to sell products outside its stores, reports CNBC. The mall-favorite brand is making some of its best-selling fragrances, bodywashes, hand soaps and candles available for Amazon’s U.S. shoppers. The selection is also eligible for Prime shipping. The Amazon launch signals Bath…
Kohl’s has introduced “the Deal Bar” to all of its stores, a collection of items priced under $10, reports Yahoo Finance. The collection, located at the front of the store to draw attention, includes gifts, seasonal items and everyday essentials. Most recently, Kohl’s Deal Bar featured Valentine’s Day and Easter-themed items but will rotate to…
After 25 years of operations, Francesca’s is going out of business. The Houston-based young women’s clothing and accessories chain filed for Chapter 11 bankruptcy protection with plans to close its stores and liquidate. The filing, in the U.S. Bankruptcy Court for the District of New Jersey, comes after reports in January that Francesca’s was preparing…
Bankrupt department store company Saks Global is ending its e-commerce partnership with Amazon.com, reports PYMNTS. The arrangement between the two companies had already been strained when Saks filed for bankruptcy last month, even though the retailer hadn’t specified whether it would exercise its right under Chapter 11 bankruptcy to reject the deal. Now, the luxury…













