Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

Target Announces 3-Day Circle Deal Days Shopping Event
March 17, 2026 at 4:49 pm

Target will launch Target Circle Deal Days, a three-day promotional event scheduled for March 25-27, as the retailer looks to stimulate spring spending while strengthening engagement with its loyalty ecosystem, reports Yahoo Finance. The sale will feature discounts up to 50 percent off thousands of items across categories including apparel, home, beauty and more across…

Fabletics Launches First Denim Collection
March 10, 2026 at 8:31 pm

Athletic apparel maker Fabletics is launching its first denim collection, the company announced Tuesday, signaling the once white hot athleisure category is starting to slow down, reports CNBC. The collection, launching online and in select stores on Thursday, will include 11 styles across three levels of stretch and seven washes across both women’s and men’s.…

Target Reports Slump in Q4 Earnings, But Expects Gains in 2026
March 3, 2026 at 10:10 pm

Target on Tuesday posted another quarter of falling revenue and decreased customer traffic at its stores, though its shares rose as the retailer’s earnings beat estimates and it said it's poised to end its sales slump, reports CNBC. The big-box retailer, which is in the middle of a turnaround effort, said sales and traffic trends…

Bath & Body Works Launches First Brand Storefront on Amazon
February 24, 2026 at 10:15 pm

Bath & Body Works launched an authorized storefront on Amazon.com in its latest effort to sell products outside its stores, reports CNBC. The mall-favorite brand is making some of its best-selling fragrances, bodywashes, hand soaps and candles available for Amazon’s U.S. shoppers. The selection is also eligible for Prime shipping. The Amazon launch signals Bath…

Kohl’s Launches ‘Deal Bar’ in All Stores
February 17, 2026 at 8:48 pm

Kohl’s has introduced “the Deal Bar” to all of its stores, a collection of items priced under $10, reports Yahoo Finance. The collection, located at the front of the store to draw attention, includes gifts, seasonal items and everyday essentials. Most recently, Kohl’s Deal Bar featured Valentine’s Day and Easter-themed items but will rotate to…

Francesca’s Files for Bankruptcy, Again; Closing All Stores
February 10, 2026 at 7:41 pm

After 25 years of operations, Francesca’s is going out of business. The Houston-based young women’s clothing and accessories chain filed for Chapter 11 bankruptcy protection with plans to close its stores and liquidate. The filing, in the U.S. Bankruptcy Court for the District of New Jersey, comes after reports in January that Francesca’s was preparing…

Saks Global Ends Luxury E-Commerce Storefront Deal With Amazon
February 3, 2026 at 9:57 pm

Bankrupt department store company Saks Global is ending its e-commerce partnership with Amazon.com, reports PYMNTS. The arrangement between the two companies had already been strained when Saks filed for bankruptcy last month, even though the retailer hadn’t specified whether it would exercise its right under Chapter 11 bankruptcy to reject the deal. Now, the luxury…

SharkNinja CEO Mark Barrocas on Building Strong Consumer Advocacy
January 28, 2026 at 3:07 am

At the National Retail Federation Big Show in New York City earlier this month, Editor-in-Chief Joe Keenan spoke with Mark Barrocas, CEO of SharkNinja, a global product design and technology company known for its two $2 billion-plus brands, Shark ($2.6 billion) and Ninja ($2.9 billion). In the interview, Barrocas emphasizes SharkNinja's consumer obsession and shares…

Amazon to Close All Amazon Fresh and Go Stores
January 28, 2026 at 2:59 am

Amazon.com is closing its branded brick-and-mortar grocery stores, with the company consolidating its physical strategy under the Whole Foods name, reports CNN Business. The closures, which affect its Amazon Fresh and Amazon Go locations, were announced Tuesday and amount to about 70 stores across the United States. In a blog post, Amazon said while it…

PwC's Kelly Pedersen Talks Gen Z Behavior and AI Investment Trends
January 21, 2026 at 11:28 pm

At the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Kelly Pedersen, global retail leader at consulting firm PwC. Pedersen delves into consumer behavior trends that emerged during the 2025 holiday shopping season, particularly highlighting a "say-do gap" where consumers spent more than they initially intended. He discusses…