What Apple Pay Means for Retailers

Finally, in a well-written blog post published yesterday by Custora, a predictive analytics platform provider, the author laid out what Apple Pay means for retailers.

The fact that Apple Pay lets consumers pay directly with their phone "offers convenience, speed and security," the blog post noted. "The Apple Touch ID mechanism is a clever way to bypass Amazon’s one-click patent … and can make those terrible payment forms all but disappear from online retailers’ sites."