Ralf Gladis

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Unless you've been living under a rock, you know by now that Apple launched a bevy of new products and services yesterday in a star-studded (can you say Bono?) event in Cupertino, Calif. Of all the the major announcements — the launch of the iPhone 6, the iPhone 6 Plus, the Apple Watch and Apple Pay — the latter is arguably the most important news for retailers.

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