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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Apple just revealed a huge boost for its mobile payment offerings from retailer Best Buy. On an earnings conference call late Monday, Apple CEO Tim Cook said Best Buy would begin accepting payments via Apple Pay on Best Buy's iPhone app now, and in Best Buy's physical stores later in the year. Apple Pay, the service that lets folks pay for goods with the iPhone or the new Apple Watch, has struggled to add high-profile retailers since its launch in September with Whole Foods, McDonald's, Subway, Panera Bread and others.

Brands tried all sorts of approaches in their ads for Super Bowl XLIX-uplifting, amusing, awe-inspiring, and yes, even horrifying-but only a handful of spots truly hit that sweet spot where brilliant idea meets flawless execution. Notably, it was a night when many advertisers tried to be not just

Unless you've been living under a rock, you know by now that Apple launched a bevy of new products and services yesterday in a star-studded (can you say Bono?) event in Cupertino, Calif. Of all the the major announcements — the launch of the iPhone 6, the iPhone 6 Plus, the Apple Watch and Apple Pay — the latter is arguably the most important news for retailers.

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FORT MYERS, Fla. — Chico's FAS, a women's specialty retailer of private-branded apparel, intimates and accessories, has appointed McDonald’s executive Janice L. Fields to its board of directors. Her appointment brings the total number of board seats to...

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