What Apple Pay Means for Retailers

Mobile payment experts weighed in on the news yesterday.

Dov Cohn, general manager of mobile solutions for email marketing firm Bronto, said Apple Pay will become as prolific as PayPal, and just as addictive.

"Apple Pay has the opportunity to become the one-click payment method of mobile commerce. Look out Amazon," Cohn said. "[The] Apple announcement is the kick in the pants that mobile commerce needed. Apple Pay, integrated into the iPhone and available to any mobile app, directly answers two of the key shopping concerns of digital consumers — ease of use and security — and should get consumers to open their mobile wallet."